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DDB debuts BIG practice

SEATTLE: Omnicom-owned ad agency DDB launched the DDB Brand Integrity Group (BIG), a PR practice...on [our] experience working on issues, as well as DDB's history and talent in uncovering consumer truths," said Arlene Fairfield, managing partner, DDB BIG. While DDB's DC-based issues and advocacy group has ... with corporations," she said. "The focus has been more on issues themselves." Fairfield said DDB BIG offers a ...

Fleishman wins Egyptian tourism account

The win follows an integrated four-way $40 million marketing services group pitch, which took place in 2005. Fleishman-Hillard won the pitch, along with sister agencies DDB Advertising, DDB Tourism, and OMD media strategy buying. The PR will be directed globally out of Fleishman-Hillard's London ...

Saatchi and Saatchi hires new comms director

worked at Tribal DDB Worldwide and FCB Worldwide. ...

HOLMES REPORT: LIP's rise shows that advertising is inferior to PR at building relationships with consumers

concerns in the '90s. Still, some have welcomed the ideas: "There is hope on the horizon," said DDB ...

INTERNATIONAL BRIEF: Fleishman-Hillard Link launches office

will share office space with Omnicom advertising sister DDB. MD Li Hong said: 'We see Guangzhou as a

LONG-RUNNING PR ACCOUNTS: Personal relationships, trust, and a total understanding of a brand's history help agencies build long-standing relationships with their clients. Julia Hood reports

DDB and Interbrand. "It makes a difference being able to keep it in the family." Bell says ...

Volkswagen to retain PR in-house as pitches fail

criteria. Meetings were held at the London offices of Volkswagen's ad agency BMP DDB, in what ...

AAR hires Young in bid to increase PR registration

market, AAR has hired Alex Young, currently PR manager at advertising agency BMP/DDB, to head its PR register. Young worked at BMP/DDB for nine years. Her previous experience includes a two-year stint ...

WEEKLY WEB WATCH: Super Bowl ads are forgotten, but the PR lingers on and on ..

The Super Bowl is one of the great American tribal rituals, if not the greatest. You read and hear...The Super Bowl is one of the great American tribal rituals, if not the greatest. You read and hear about the contenders for weeks beforehand: the favorites, the outsiders, the underdogs and the ones who could have made it but didn t. Entire careers and reputations are resting on one cold ...

Acquisition: The motives behind Omnicom’s latest buy - Omnicom has had its chequebook out again, this time to buy up Fleishman-Hillard. The move mirrors the approach it has taken to building its advertising agency networks

. This incorporates three worldwide networks: DDB Needham, BBDO and TBWA and is still growing. In January it added ... between DDB Needham s 1980s merger with London agency BMP to create an international first division ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.