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- 1996 (1)
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- PR Week UK (1)
CAMPAIGNS: PRODUCT LAUNCH; Nice Guy shows off his sour side
24 May 1996 | by MICHAEL KAVANAGH
of the brand through BMP DDB Needham s No More Mr Nice Guy ad campaign. The concept became the central plank of a fully-integrated marketing campaign. BMP DDB Needham saw the chance to develop ... by organising a photo shoot and VNR of the commercial, shot in conjunction with BMP DDB Needham ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
