Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
," says Allan Blair, director of social media at DDB UK. "That kind of flies in the face of the way ...
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Brands must be authentic storytellers on Facebook, say execs at fMC
29 Mar 2012 | by Sarah Shearman
Woodford, chief executive of DDB UK, also stressed the need for authenticity on Facebook, as well ...
VW launches Golf GTI viral anniversary work
09 Nov 2011 | by Alex Brownsell
The online and experiential activity, created by DDB UK, will centre on a series of viral videos to be hosted on VW UK's Facebook page. In the films, the Golf GTI acts as a 'time machine', seen throughout the past 35 years at events such as the Queen's Silver Jubilee in 1977 and the solar eclipse in 1999 ...
Neuromarketing: separating fact from fiction
04 Nov 2011 | by Andrew McCormick
of psychology, Goldsmiths, University of London, who also works with ad agency DDB to bring a scientific ... the appropriate approach. He works with DDB to bring a balance to the creativity of agencies and consults ... Mullensiefen. DDB picked up the pan-European ad account for pudding and baked-goods brand Gu last December ...
Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
with Alan Partridge. The brand's core market is defined as 'tribal drinkers' - '18- to 34-year-old males ...
Budweiser offers free pints when temperature tops 20°C
28 Apr 2011 | by Alex Brownsell
The Budweiser Ice Cold Index app, developed by DDB UK, sends users special offers to redeem at 2,500 participating on-trade premises across Ireland. If the temperature rises above 20 C, Diageo, which sells Budweiser in Ireland under licence from Anheuser-Busch InBev, will offer consumers a free pint. The app ...
Volkswagen readies email 'driving' campaign
07 Mar 2011 | by Ed Owen
their choice of cars. Volkswagen, last month, launched a new iPhone app by DDB, which allows users ...
Andrew Walmsley on Digital: The new agency model
02 Feb 2011
networks have also got in on the act. Tribal Fusion is 'a complete, end-to-end platform with which to plan ...
Virgin Media mulls Wi-Fi network launch
23 Nov 2010 | by Sarah Shearman
speed advertising. Its current ad campaign, created by DDB, features the Speedy Gonzales cartoon ...
Digital Leagues 2010
20 Oct 2010 | by Kim Benjamin
submitted. www.blueviewgroup.co.uk Tribal DDB London Founded 1996. Subsidiary DDB. Managing director Tom Roberts. 15% consultancy, 35% design/build, 5% mobile, 5% eCRM, viral ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
