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Tribal DDB picks up Flora/Becel digital business

Unilever has moved the global digital account for its Flora/Becel brand from Ogilvy to Tribal DDB....The change was brought in because DDB is the existing strategic agency on the brand, according to the client. Andy Porteous, senior vice-president of global brands spreads and dressings, said: "On Flora/Becel we are implementing a simplified structure which will enable synergies of brand development thinking ...

Volkswagen readies email 'driving' campaign

their choice of cars. Volkswagen, last month, launched a new iPhone app by DDB, which allows users ...

Greenpeace International 'Rainbow Warrior' by DDB Paris

Greenpeace International launched a website created by DDB Paris, where supporters of the charity

VW 'car configurator iPhone app' by DDB UK

DDB UK has launched its first product from its new innovation arm Tribal Spark....The car configurator iPhone app for Volkswagen allows the user to design their dream car from a selection of over 90 million combinations of VW models, options and accessories. Chris Jenkins, head of user experience and Development at Tribal Spark, said: Buying a car isn t like shopping on Amazon: you ...

Andrew Walmsley on Digital: The new agency model

networks have also got in on the act. Tribal Fusion is 'a complete, end-to-end platform with which to plan ...

Are digital agencies the new dinosaurs?

executive, DDB The pure digital agency risks being a dinosaur. So does the pure ad agency, pure direct ... , Mother, DDB), as well as the specialists. The top Cyber Lions at Cannes last year went to ad agencies ...

Philips uses hidden cameras to film customers

The campaign, "Is it possible to love your toothbrush?" created by DDB Worldwide, invited a ... ". The ad was created by DDB and interactive ad agency RedUrban, with PR by OneVoice, and media by Carat. The creative director from DDB was Neil Dawson. The copywriter was Nikki Lindman, while the art director ...

Harvey Nichols launches satirical online video

The 60-second video, created by DDB UK and launching today (15 December), unveils small dogs as the must-have accessory this Christmas. The video, hosted on YouTube, will be sent to Harvey Nichols customers and suppliers and will also feature on the retailer s site. The video, entitled "not just ...

Virgin Media mulls Wi-Fi network launch

speed advertising. Its current ad campaign, created by DDB, features the Speedy Gonzales cartoon ...

Mark Howe: Google's old dog on the new rules of engagement

at Saatchis, Nigel Bogle at BBH, Stephen Woodford at DDB supporting this and then really driving it through ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.