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Marketing, PR and digital: brands bring it all together

with Alan Partridge. The brand's core market is defined as 'tribal drinkers' - '18- to 34-year-old males ...

Power players of social media: PR

in 2004, after marketing and business development roles at BMP DDB and OMDtvi. Twitter twitter ...

Electronics brand Sennheiser turns to Harvard to broaden audience

of strategy and planning Will Sturgeon said: We need to look at tribal behaviour and establish who should ...

E-specialist King joins APCO Online

worked in the digital and new-media arms of ad agencies J Walter Thomson and DDB Needham Worldwide ...

Scoot up for review after Loot buyout

Scoot.com, the internet and telephone listings service, is reviewing its multimillion pound creative and media accounts following its acquisition of the classified ads brand, Loot. Incumbents BMP DDB, OMD and Tequila Payne Stracey will all repitch for the account as the company attempts ...

CAN MARKETERS BE CREATIVE?: James Curtis investigates how involved marketers can be in the creation of their advertising

. Mental flexibility Chris Powell, chairman of BMP DDB, says: I used to work with a cosmetics ...

Public relations: Using PR to launch into new markets - Poster, radio and TV ads may achieve instant results, but PR provides the most invasive route to a new market

to under-35s. To shake up its mumsy image, and win back lapsed eaters, BMP DDB came up with the You ...

Vodafone adds to message service with text updates

and press campaign by BMP DDB. Vodafone s Short Message Service customer base increased from 243 ...

Stop Press

Middlesex-based Dowell s launch are BMP DDB, Interfocus and New PHD. US bank Capital One has ...

STOP PRESS

for the Millennium Bug Campaign. The PR agency will work in conjunction with ad agency BMP DDB and WWAV Rapp ...

 

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