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NEWS ROUNDUP: FFI Beatwax goes tribal

Tribal Gathering. The agency has been briefed to promote events in the UK, Denmark and the US in 1998...Youth marketing agency FFI Beatwax has been hired by Universe, the organisers of dance event Tribal Gathering. The agency has been briefed to promote events in the UK, Denmark and the US in 1998. FFI Beatwax handled broadcast media for the event last year. Other clients include Rizla and Nike. ...

FOCUS: YOUTH MARKETING - Dipping into the fountain of youth - Feel out of touch with the young people of today? PR specialists are tapping into the 1990s phenomenon that is Girl Power and can put client brands centre stage at festivals

at the Tribal Gathering built on its Antarctica ad campaign which features ants carrying a bottle ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.