to remove filtersDigital & Direct brief: Volkswagen backs launch of Golf G6
17 Feb 2009
Volkswagen is backing this month's launch of its new Golf G6 with a direct campaign by Touch DDB
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Direct choice - British Army
11 Aug 2009 | by Guy Bradbury, Executive creative director, Touch DDB
If you haven't tried the Army's 'Start thinking soldier' missions online, you'd better get your boots on and report for duty. The fourth mission is now launching.
Philips reviews UK agency arrangements
08 Dec 2008 | by Fiona Ramsay
, RPM, Fitch, and WDMP. The review does not affect Philips' global ad and media buying agencies DDB ...
VW backs Scirocco return with direct mail campaign
09 Oct 2008 | by Joe Thomas
-the-line campaign created by DDB London. ...
Direct: Right Guard plots 'VW van' live gigs
24 Jun 2008
Called 'The Off-Guard Gigs', the promotion, which has been created by Touch DDB and Tribal Media and is aimed at 25- to 44-year-old men, will run in association with Yahoo! Music during the summer festival season. Three winners of a monthly competition on the Right Guard-sponsored Yahoo! 24-hour music ...
Diageo awards cross-brand loyalty task to Tribal
29 Jan 2008 | by Gareth Jones
The drinks giant is understood to have handed digital roster agency Tribal DDB a brief to develop an umbrella brand intended to enable it to establish an ongoing relationship with consumers. The as ... innovation, its future strategy would be to test more and launch less . Diageo and Tribal DDB were ...
Dunnhumby's media evaluation tool threatens the long view
23 Oct 2007 | by Jane Simms
profitable. Les Binet, European director at DDB Matrix, also warns of the dangers of forced correlations ...
Direct: Philips Arctic in direct mail drive
10 Oct 2007
The work, created by WDMP, continues the 'unchartered territory' theme featured in the TV ads created by DDB London. The mailing - a first for the Philips shaver division - will target 35,000 premium-shaver users. They will be invited to visit a dedicated microsite, where they can enter a prize ...
Philips Arctic in direct mail drive
09 Oct 2007 | by Ed Kemp
, created by WDMP, continues the 'unchartered territory' theme featured in the TV ads created by DDB London.
Direct: PepsiCo assigns juice work
05 Sep 2007 | by Ed Kemp
The agency, which won the account in a four-way pitch against incumbent Haygarth, DDB London and Multiply, will handle all aspects of direct marketing for Copella, PJ Smoothies and Tropicana ... . The appointment does not affect DDB's hold on the TV business for the Copella and Tropicana brands, nor Abbott ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
