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DIARY: Baby boom sparks ad industry battle for title of most fertile agency

Ah, l'amour. It seems all those cold nights have prompted a baby epidemic capable of putting the worldwide toy output under pressure. Burkitt DDB's 90 staff are now into double figures since last year. The client services director, Helen McDermott (aka 'Mother Superior' of the agency's flagship Hasbro toy ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

, its BMP interAction brand, relaunched as Tribal DDB, became a global agency within the DDB network ... by a lack of big new-business wins. BMP DDB lost some major accounts but did well at the IPA Awards and ... and direct marketing. SCORE LAST YEAR 5 SCORE THIS YEAR 7 BMP DDB Volkswagen ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

, its BMP interAction brand, relaunched as Tribal DDB, became a global agency within the DDB network ... by a lack of big new-business wins. BMP DDB lost some major accounts but did well at the IPA Awards and ... and direct marketing. SCORE LAST YEAR 5 SCORE THIS YEAR 7 BMP DDB Volkswagen ...

DDB Worldwide wins $40m drug brand account

DDB Worldwide has won the 40m account for pharmaceutical giant Merck's anti-asthma drug Singulair....DDB Worldwide has won the 40m account for pharmaceutical giant Merck's anti-asthma drug Singulair. The agency beat McCann Erickson Worldwide, J Walter Thompson and incumbent FCB Worldwide for the creative and media planning work for the drug. FCB's most recent TV work for Singulair focused on consumers ...

DDB Worldwide wins $40m drug brand account

DDB Worldwide has won the 40m account for pharmaceutical giant Merck's anti-asthma drug Singulair....DDB Worldwide has won the 40m account for pharmaceutical giant Merck's anti-asthma drug Singulair. The agency beat McCann Erickson Worldwide, J Walter Thompson and incumbent FCB Worldwide for the creative and media planning work for the drug. FCB's most recent TV work for Singulair focused on consumers ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.