Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
," says Allan Blair, director of social media at DDB UK. "That kind of flies in the face of the way ...
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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
. The answer is in people, not systems. MAYBE - Stephen Woodford, Chairman, Adam Eve/DDB Entrenched ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
.com VCCP 21 10 Marks Spencer RKCR/Y R 19 11= Flora Cuisine DDB ...
EBay's Alex von Schirmeister on how the auction site is becoming a platform for big brands
22 Sep 2011 | by Sarah Shearman
- this time, created by DDB Tribal in Germany. 'We have invested pointedly in fashion and the results speak ...
Daryl Fielding, Kraft Europe's VP marketing, on painful agency reviews, the Cadbury takeover, and Tony Blair's swearing
09 Aug 2011 | by Rachel Barnes
re both on a mission together. Another career highlight came at BMP DDB when she was running ...
Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
with Alan Partridge. The brand's core market is defined as 'tribal drinkers' - '18- to 34-year-old males ...
The Marketing Society Forum: Do 'sub-culture' brands damage their essence through mass-market ads?
23 Mar 2011 | by Staff
? That then stimulates the debate in social media. Plus, Generation Y doesn't have the tribal affiliations previous ...
Helen Edwards on Branding: Snakes and Ladders
07 Dec 2010 | by Helen Edwards
fare well in 2011. Volcanoes permitting. Atheist Former DDB planner David Bonney believes ...
Philips follows sexy toys with hair removal
22 Apr 2010 | by Joe Thomas
will also be supported through press advertising, created by DDB, as well as PR, online and in ...
Go-Cat lures owners to website with picture competition
26 Feb 2010 | by Daniel Farey-Jones
is called the Bobo Awards, after the feline star of the ads by DDB London. The first prize is an African ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
