Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
. This award is a testament to the fantastic work of our Mars Associates and our agency teams at BBDO and DDB ...
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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
. The answer is in people, not systems. MAYBE - Stephen Woodford, Chairman, Adam Eve/DDB Entrenched ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
," says Allan Blair, director of social media at DDB UK. "That kind of flies in the face of the way ...
Trading places: this week's people moves
27 Jan 2012 | by Daniel Farey-Jones
for the leadership of the agency. ( Campaign ) AMV BBDO has hired two senior strategists from DDB. Herve ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
) The independent agency 18 Feet Rising has hired Jon Busk, the managing partner at DDB UK, as its first managing ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
.com VCCP 21 10 Marks Spencer RKCR/Y R 19 11= Flora Cuisine DDB ...
The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
shows him the new Flora Cuisine cooking oil. But, really, the weirdest thing is why Unilever and DDB UK ...
EBay's Alex von Schirmeister on how the auction site is becoming a platform for big brands
22 Sep 2011 | by Sarah Shearman
- this time, created by DDB Tribal in Germany. 'We have invested pointedly in fashion and the results speak ...
Daryl Fielding, Kraft Europe's VP marketing, on painful agency reviews, the Cadbury takeover, and Tony Blair's swearing
09 Aug 2011 | by Rachel Barnes
re both on a mission together. Another career highlight came at BMP DDB when she was running ...
Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
with Alan Partridge. The brand's core market is defined as 'tribal drinkers' - '18- to 34-year-old males ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
