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VW delays Beetle campaign due to production difficulties

The marque has rolled out a TV ad, by DDB UK, in several countries already, but it is now not expected to screen in the UK until the summer. The clip features a cover of The Monkees hit I m a Believer by US band Smashmouth, and shows footage of the classic Beetle before cutting to the latest model ...

Kwik-Fit pushes value message with £5m campaign

The latest television activity follows on from its 'You ll Be Amazed At What We Do' campaign, which was aimed at raising awareness of Kwik-Fit's product offering. Kwik-Fit hopes its latest 'Mates Rates' campaign, created by DDB, will cement it as the "go-to" destination for car maintenance ...

VW launches Golf GTI viral anniversary work

The online and experiential activity, created by DDB UK, will centre on a series of viral videos to be hosted on VW UK's Facebook page. In the films, the Golf GTI acts as a 'time machine', seen throughout the past 35 years at events such as the Queen's Silver Jubilee in 1977 and the solar eclipse in 1999 ...

Adwatch (Sept 21) - Top 20 recall: VW Golf Cabriolet goes deep

WH Smith DLKW Lowe/Carat 23 18= ( ) Volkswagen Golf Cabriolet DDB London ...

Adwatch (15 June): Top 20 recall - Is Autoglass's campaign transparent?

(14=) Virgin Media DDB UK/Manning Gottlieb OMD 33 8= ( ) Birds ...

Volkswagen readies email 'driving' campaign

their choice of cars. Volkswagen, last month, launched a new iPhone app by DDB, which allows users ...

Volkswagen to launch Discovery Channel idents

. In October, Volkswagen launched its "See cinema different" campaign , created by DDB, its biggest cinema ad ...

Helen Edwards on Branding: Snakes and Ladders

fare well in 2011. Volcanoes permitting. Atheist Former DDB planner David Bonney believes ...

VW creates augmented reality Golf Match

The campaign, created by Tribal DDB London and Proximity London, drives people to the Volkwagen website where they can see an augmented reality version of the Golf. Users print off a code on a piece of paper which then they need to hold up to their webcam to view a 3D version of the car on their computer ...

VW targets families with hero challenge

The Ultimate Family Hero campaign, created by DDB UK, will encourage consumers to nominate a family member who they think is worthy of recognition for entry into a competition to win a VW MPV ... with their children and alone, we tasked DDB UK with producing a digitally-led campaign which married fun ...

 

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