to remove filtersBiggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
. The surprise, here, is the falling sales of Marmite. A campaign by DDB London, featuring Paddington Bear ...
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VW backs Scirocco return with direct mail campaign
09 Oct 2008 | by Joe Thomas
-the-line campaign created by DDB London. ...
Top 10 tips to maximise the efficiency of marketing spend in a downturn
27 Aug 2008 | by Jane Simms
aren't,' says Les Binet, European director of DDB Matrix and author of Marketing in the Era ...
VW rethinks UK digital strategy
04 Mar 2008 | by Staff
It is rolling out a heavyweight campaign based on the premise that it has put as much effort into creating its website as its cars. The work, created by Tribal DDB, incorporates a short film showcasing the creation of the site, positioned as a state-of-the-art online showroom for potential customers (Marketing ...
Super Bowl's most popular ads
26 Feb 2008 | by Darren Davidson
The 60-second ad, which was created by DDB Chicago, shows a horse called Hank suffering the ignominy of being rejected to help pull the Budweiser wagon. A horse called Thunder is chosen in his place, while Hank stands alone rejected and humiliated. As he does, a black and white spotted Dalmatian watches ...
Marketing to real men
12 Feb 2008 | by Mark Tungate
are constructing an identity. This results in little brand loyalty but a tribal approach to fashion. Team sports ...
VW in C4 documentary deal
08 Jan 2008 | by Nicola Clark
for the campaign was developed by DDB and Tribal DDB. ...
Is C4's independent streak safe?
08 Jan 2008 | by Andy Fry
this is probably our biggest challenge. He adds: This is something we re focusing on with creative agencies DDB and Tribal DDB. How do you get a message across in 10-15 seconds without being overly obscure? Another area ...
New campaign: Volkswagen
24 May 2006
this year. Creative agency: DDB London Media agency: MediaCom. ...
New campaign: Volkswagen Golf Plus
19 Apr 2006
23m Golfs since its launch. Creative agency: DDB London Media agency: MediaCom. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
