Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
. The surprise, here, is the falling sales of Marmite. A campaign by DDB London, featuring Paddington Bear ...
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Bartle Bogle Hegarty dominates IPA Effectiveness Awards
04 Nov 2008 | by Alex Brownsell
an estimated 2.5bn extra revenue for the supermarket. The award for Best Small Budget went to DDB London ... equity in 2006, Radley tasked DDB with raising awareness of its handbag range and improving desirability ... Office for Acquisition Crime Best Small Budget - DDB London for Radley Best International Single Market ...
Top 10 tips to maximise the efficiency of marketing spend in a downturn
27 Aug 2008 | by Jane Simms
aren't,' says Les Binet, European director of DDB Matrix and author of Marketing in the Era ...
What London 2012 sponsors can learn from Beijing
19 Aug 2008 | by David Tiltman
director of Tribal DDB in Shanghai, which created the McDonald's work. 'The campaign focused on the basic ...
Marketing to real men
12 Feb 2008 | by Mark Tungate
are constructing an identity. This results in little brand loyalty but a tribal approach to fashion. Team sports ...
Everything you know is wrong
12 Jun 2007 | by David Tiltman
, European director at DDB Matrix, and consultant Peter Field argue that, with accountability high ...
Philips launches premium shaver
06 Jul 2005
and cleaner, and costs £140-£220. The multimillion-pound push will include TV ads by DDB London as well ...
News brief: Diesel Jeans reviews
23 Mar 2005
Diesel Jeans is reviewing its global ad account. DDB London, Mother and Publicis are pitching
BRANDING: KangaROOS gives away trainers to trendsetters
08 May 2003 | by Tania Mason
-old men and women who are not tribal, know what they want to wear, and may remember the brand from ...
NEWS BRIEF: Passionata launches debut TV campaign
13 Mar 2003
Passionata, Le Groupe Chantelle's lingerie brand, has launched its debut TV campaign through DDB
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
