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THIS WEEK’S BIG QUESTION: Should charities focus their resources on PR or advertising?

Last week s Media Trust conference provoked a debate on the effectiveness of both disciplines...Last week s Media Trust conference provoked a debate on the effectiveness of both disciplines Paul Lamplugh Suzy Lamplugh Trust I think that PR and advertising are two different ways of getting a message out. Charities need to consider which of those ways is going to be effective ...

BORDER LINES: GENOA - HSL lands Porto Antico account

Antico, the consortium which was founded to market the old port of Genoa as a cultural, conference...Italian integrated PR and advertising agency HSL has been hired to handle consumer PR for Porto Antico, the consortium which was founded to market the old port of Genoa as a cultural, conference ... conference centre and cinemas to the complex and are now keen to attract more visitors. HSL managing ...

BORDER LINES: PARIS: Shandwick wins Y2K work

relations and ensuring the ministry s message is conveyed at conferences and trade fairs. Shandwick...relations and ensuring the ministry s message is conveyed at conferences and trade fairs. Shandwick ...

INTERNATIONAL: Public responds to Monsanto PR campaign

Relations Association conference last week....Relations Association conference last week. The company, which researches and develops genetically ...

MEDIA: Regional papers fare well in a fragmented industry

advertising conference was in full swing this week, there s been mild celebration. Overall, the regional...advertising conference was in full swing this week, there s been mild celebration. Overall, the regional ... , to bring the figures out a week early, for the conference. There is a lot of psychological pull ...

FOCUS: YOUTH MARKETING - It’s time to look for a new channel/The death knell is beginning to toll across Europe for TV advertising aimed at kids, and PR people are coming up with more innovative methods of marketing to the under-12s. Lexie Goddard

to children at a conference on the subject. One issue was taken particularly gravely: the threat of a pan...to children at a conference on the subject. One issue was taken particularly gravely: the threat of a pan ... ), who spoke on the subject at Miller Freeman s Legoland Marketing to Children conference, disagrees ...

Golin/Harris pulls ads in protest at New Statesman

the line his magazine took, which was reached following an editorial conference and discussion among ...

CAMPAIGNS: Charity; A helping hand in one number

volunteers. In the run up to the press conference on 2 November, a pack containing media ideas ... Samaritans volunteer, took centre stage at a press conference at St Stephen s Church, Walbrook ...

French seek PR agency to continue EU promotion

. It will involve designing and organising events, press conferences, brochures, media campaigns, advertising ...

Media Analysis: Tabloids crank up celebrity stakes

to contact you? 'Between 10-10.30am, as we have the editor's conference at 11.30am, when we compile our ... it at the next morning's conference.' ...

 

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