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Integration Essays: Integration for the twittering classes

smaller conversations occur in parallel with the main conversation - think conferences with Twitter ... . Enthralled viewers created Twitter accounts for the characters and began creating their own stories. User ... simply telling them what to think. The transmedia narrative is integration for the Twittering classes ...

Twitter will be London 2012's lead news platform

Twitter will be the de facto news service at the London Olympics but athletes should be cautious...Engine convened a conference at its London head office to discuss issues around social media. Topics covered included sponsors' use of social media, Twitter tips for athletes, and Locog's role in helping brands communicate with consumers online. The event was hosted by Tim Crow, chief executive ...

Media: All About ... Twitter's advertising model

's first development conference, Chirp, last week that Twitter has 105 million registered users, though he ... , the Twitter co-founder Jack Dorsey posted: "Just setting up on my twttr." It's a bit like saying "Just dusting off my nuclear detonator", when you consider the impact Twitter has had on the social, political ...

Media: All About ... Twitter's advertising model

's first development conference, Chirp, last week that Twitter has 105 million registered users, though he ... , the Twitter co-founder Jack Dorsey posted: "Just setting up on my twttr." It's a bit like saying "Just dusting off my nuclear detonator", when you consider the impact Twitter has had on the social, political ...

All About ... The PPA conference

Association conference last week was that, despite the inevitable need to focus on digital technologies ... magazine brands can meet these needs. Dolphin told the conference that new digital platforms have given ... of the brand, many of whom follow the editors of their favourite magazines on Twitter. She gave an example of a ...

The Twitter controversy

As PR professionals flock to micro-blogging site Twitter, research has found tweeters in Coventry...Twitterers in Coventry have the highest average number of followers, with 549 per person compared with 256 in London, according to a survey by the Social Media Library. Last week, PRWeek generated controversy by revealing which PR agencies were most active on Twitter and which PROs had most followers ...

Flack: Twitter on ..

Following last week's article in which Cow PR advised us to register our Twitter IDs (no, us

Flack: Twitter ..

Mark Borkowski re-tweeted that Shine Communications had been bought by ad agency Fallon. Sadly a cheeky Twitterer had merely mocked up a story and no sale was actually under way. Had you (and also, briefly, us) going though, didn't he, Mark! ... If you remember the good old days when men would swagger ...

Labour discusses marketing at annual conference

LONDON - Labour ministers' conference speeches included plenty to interest marketers....'s Labour Party conference. Many fringe sessions foc used on how the party, which is lagging behind ... could not call on such resources. Twitter and Facebook is where the fight is going to be,' she said ... : Labour doesn't need The Sun. We've got Twitter.' This prompted derision from some sections ...

Does Twitter save money?

Thousands of small businesses in the UK are using Twitter to raise their profiles on the cheap....commended small businesses that use Twitter in this manner. Marshall Manson, director of digital strategy ... at Citigate Dewe Rogerson, agreed Twitter was valuable but warned that companies should 'not put all their eggs in the Twitter basket'. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.