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The use of Twitter as a marketing tool has increased from 31% to 61% among Europe's top business...The findings are part of CNBC's Europe's Mobile Elite 2011 survey, which polled European business chiefs about how they use technology at work and in their free time. However, despite the increasing take-up of Twitter, business leaders admitted they feared being unable to keep up with the latest ...
Creative ideas and inspiration have always been the lifeblood of the advertising and marketing industries. But in a tough economic climate the value of the uniquely brilliant creative idea is inestimable. Presentation by Alan McWalter, Former Group Marketing Director, Marks and Spencer.
Creative ideas and inspiration have always been the lifeblood of the advertising and marketing industries. But in a tough economic climate the value of the uniquely brilliant creative idea is inestimable. Presentation by Simon Clift, President of Marketing, Unilever Home and Personal Care
Creative ideas and inspiration have always been the lifeblood of the advertising and marketing industries. But in a tough economic climate the value of the uniquely brilliant creative idea is inestimable.
Kids who use Twitter are a third more likely to be influenced by opinions and endorsements...In March this year Twitter celebrated its fifth birthday , with buzz around the social networking ... new platform to reach consumers. Celebrity endorsements on Twitter are becoming rife ... by and large has to be clearly flagged, Twitter can blur the boundaries and the exact nature of celebrity ...
it would stop its expansion into large out-of-town shops, during an analysts' conference call concerning its "disappointing" Christmas trading . Follow Matthew Chapman on Twitter @mattchapmanUK ...
DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket...At this conference, experts take you through all the issues surrounding data management so that you can create more effective campaigns through better targeted marketing. Ann Gowan looks at the benefits of having quality data from a brand perception. To see this paper in full, click on the attached ...
DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket...At this conference, experts take you through all the issues surrounding data management so that you can create more effective campaigns through better targeted marketing. Centrica has recently embarked on Project Jupiter, a massive data integration task involving the building of a centralised ...
DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket...At this conference, experts take you through all the issues surrounding data management so that you can create more effective campaigns through better targeted marketing. David Payne addresses data management from a historical perspective through to where we are now. He discusses how to intelligently ...
DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket...At this conference, experts take you through all the issues surrounding data management so that you can create more effective campaigns through better targeted marketing. Matching market research to customer data helped to refine First National's customer segmentation and contributed to a significant ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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