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Association conference last week was that, despite the inevitable need to focus on digital technologies ... magazine brands can meet these needs. Dolphin told the conference that new digital platforms have given ... of the brand, many of whom follow the editors of their favourite magazines on Twitter. She gave an example of a ...
them into a Twitter account called @towerbridge; morphing the dry tables into human-friendly, first-person announcements. It instantly became a hit in the still-small universe of Twitter users. Lots of people's days ... . And soon other bridges acquired Twitter feeds and engaged in banter with @towerbridge, and so did other ...
LONDON - Just 8 per cent of advertisers think that the social media site Twitter is a "very...However, while one in three advertisers, some 34 per cent, said that Twitter was not effective as a marketing tool, 50 per cent of advertisers agreed that Twitter is somewhat effective. A small minority of advertisers just 8 per cent said that Twitter was not effective at all as a marketing tool ...
LONDON - Google is in talks to buy the social media micro blogging site Twitter, according...to be substantially more than the $500 million that Twitter turned down from Facebook in November 2008. After turning down Facebook's offer, Twitter's co-founder Biz Stone said that the company was keen to remain ... , reports also emerged that Amazon, the online retailer, was considering making a bid for Twitter. ...
LONDON - COI has opened a Twitter account to provide people with news and views from inside...COI s Twitter page has already collected 146 followers and 11 updates since the account launched today. The Twitter account provides news on topics such as COI unveiling its strategic marketing framework, links to articles in magazines, awards, and government consultations. A COI spokesperson said ...
In presentations to media agencies over the past couple of weeks, Twitter's sales people have been, perhaps understandably, rather prone to hyperbole. After all, they're pitching Twitter as something more ... less of an excuse to pass this opportunity by. Twitter is now offering promoted Tweets, promoted ...
Global Marketing Conference in March, including keynote presentations from marketing leaders at Anheuser...advertising market. The Global Marketing Conference aims to inspire showcase examples of great brand ... , or almost US $700bn per annum. Follow Arif Durrani on Twitter @DurraniMix ...
LONDON - Biz Stone, the chief executive of Twitter, has announced he will not be running ads...", he plans to develop a series of add-on tools and services for business users of Twitter . These tools, some of which Twitter plans to introduce by the end of the year, will include an analytics system and a directory of commercial accounts. Although Twitter, which clocked up 17 million visitors ...
Gillette is launching a popularity contest on Twitter using identical twins as part of a brand...members of the pubic to vote for one of the brothers via Twitter. The winner of the contest ...
Plans to curb the use of social media sites such as Twitter and Facebook are being considered...such as Twitter and mobile messaging systems such as BlackBerry's BBM, which were reportedly used to coordinate ... of the rioting. Before the disorder, of 79% of mentions of BlackBerry on Twitter, 16% were negative and 5 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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