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Who owns your Twitter followers?

What is the real value of a Twitter follower? This is a question that has largely been ignored ... topics, Twitter is now central to many businesses' communications plans [Read Intel Q A, below ... several journalists in the US and UK switched to rival organisations. With a simple tweak to her Twitter ...

Peugeot launches Twitter customer care service

Peugeot is launching its first customer service channel on Twitter to improve brand advocacy....Created by EHS 4D Group, the Twitter address @PeugeotCare will be managed by the brand's outsourced contact centre The Listening Company. The Twitter page will support Peugeot's existing ... , Peugeot UK, said: "We expect the Twitter page to serve as a vital method of tracking and managing ...

Jaguar ditches Aussie ambassador over gay Twitter slur

swimmer made homophobic comments on Twitter while a second brand, Davenport, was hit by a case of bad...,205 followers on Twitter and does use her account to talk about her sponsorship deals including this tweet from ...

Media360: Pictures from the conference

, Media Week has put together this picture gallery from the conference.

ISBA Conference: President spotlights online behavioural ads debate

, the body's president, told the ISBA Conference this morning....'s conference include: Greg Nugent, marketing director at Locog; Chris Burggraeve, chief marketing officer ...

Marketing world: innovations from around the globe

LONDON - From 'printing' brand logos on water in Japan and twittering on US cinema screens...CHARLES, Illinois - At a cinema here filmgoers can watch a film and twitter, with their comments ... are quickly excluded from the cinema twitter. Domestic violence campaign employs billboard with face ...

Range Rover signs up 40-plus celebs to tweet Evoque model

Range Rover is tapping into the power of Twitter with the recruitment of more than 40 trendsetters...the Evoque , while users can share their journeys with friends by using Twitter and Facebook. In addition ... of Twitter s popularity, brands are increasingly signing up celebrities to promote their products via tweets ... a campaign via Twitter which has been devised to find out if men look better with or without beards. ...

May edition: Digital marketing innovations from around the world

LONDON - Germans flirting remotely at bus stops, bakers Twittering that their buns are ready...up a real-life date. Link Baker Twitters when his buns are hot LONDON - Just turning a dial and hitting one button means the baker in Albion cafe in Shoreditch can send out a Twitter alert to tell his ... ' - to the web. The service is ideal for use with Twitter or for sending links by SMS. Link This monthly ...

Holiday Autos looks to social media to push deals

LONDON - Lastminute.com-owned Holiday Autos has launched its first Twitter feed to fuel customer...it will use the [Twitter] feed to promote deals and pass on holiday advice, destination tips and travel ideas ... 're really excited about being part of the Twitter revolution. We considered all our social media options carefully and decided that Twitter gives us the best platform to engage directly and quickly with our ...

Media360: Pictures from the gala dinner and evening event

on the first night of this year's Media360 conference at the Lowry in Manchester, and Media Week has pictures...After a long day of educational seminars and sessions, delegates at this year's Media 360 were treated to a drinks reception, followed by a three-course meal on the first night of the conference ... and Africa, Nigel Holland. Bringing the conference to an end, both CDM London creative director Gordon ...

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