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Twitter will be the de facto news service at the London Olympics but athletes should be cautious...Engine convened a conference at its London head office to discuss issues around social media. Topics covered included sponsors' use of social media, Twitter tips for athletes, and Locog's role in helping brands communicate with consumers online. The event was hosted by Tim Crow, chief executive ...
Twitter is starting to insert its ad products into its mobile users' timelines for the first time....Unlike Facebook, Twitter already has begun monetising its mobile service, serving promoted tweets in search and promoted trends. However, the ads will now gradually appear in timelines for a small number ... Marketers Conference in New York. Both companies have been cautious about rolling out ads to mobile users ...
Videos produced by Georgina Brazier and Sarah Johnson. Follow on the BR producers on Twitter @BRproducers ...
Association conference last week was that, despite the inevitable need to focus on digital technologies ... magazine brands can meet these needs. Dolphin told the conference that new digital platforms have given ... of the brand, many of whom follow the editors of their favourite magazines on Twitter. She gave an example of a ...
Speaking to Media Week ahead of his presentation at the PPA conference 2012 Bozeat said: "It s about content. It s content the consumers want and that brands want to be associated with." During ... and Ben Hall. Follow the producers on Twitter @BRproducers ...
Global Marketing Conference in March, including keynote presentations from marketing leaders at Anheuser...advertising market. The Global Marketing Conference aims to inspire showcase examples of great brand ... , or almost US $700bn per annum. Follow Arif Durrani on Twitter @DurraniMix ...
Speaking at the ISBA annual conference today (March 21) in London, Kenny said: "So far, social media has focused on a popularity contest. But the value of fan or follower is nothing unless ... on Twitter @Shearmans ...
A Twitter data mining tool, Historics, is now able to examine tweets and trends from the social...The tool mines Twitter information back to January 2010. Developers Datasift say the service ... Twitter data for social media monitoring services, and has business intelligence and CRM applications ... executive, said: "The sheer volume of data being produced by Twitter represents a huge challenge ...
subscriptions after its first live digital streaming of a cover shoot via Twitter....trending topic on Twitter on Tuesday 13 March while it was taking place in Los Angeles. Elle magazine ... users, and a 218% page views percentage increase of traffic from Twitter and Facebook. Although never ... unique idea is testament to our integrated approach across Elle, ELLEuk.com and Twitter and one ...
as Jordan, to promote the brand through Twitter in an advertising stunt that made her followers momentarily...picture of themselves with a Snickers bar and the activity's strapline. Further celebrity Twitter ... . Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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