NEWSPAPER ABCs: 20p i overtakes The Guardian after TV campaign
10 Feb 2012 | by Daniel Farey-Jones
ABC data Follow Daniel Farey-Jones on Twitter @danfareyjones ...
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Brand barometer: Carbonated drinks - which is most prominent on the web?
10 Feb 2012 | by Gemma Charles
filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...
Betfair to knock rivals for the first time in campaign
10 Feb 2012 | by John Reynolds
Reynolds on Twitter @johnreynolds10 ...
VisitWales top marketer exits for Cardiff & Co
10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
off with a social media push. Follow John Reynolds on Twitter @johnreynolds10 ...
Foxy Bingo exposes all in new ad
10 Feb 2012 | by Sara Kimberley
The ad, created by The Biscuit Agency, will launch on Facebook and Twitter on Monday (13 February) before airing on TV the following day, St Valentine's Day. The 60- and 30-second spots, entitled 'Born ... -sheet posters will support the online and TV activity. Follow Sara Kimberley on Twitter ...
Rapp creative directors poached by Pulse
10 Feb 2012 | by Daniel Farey-Jones
. Follow Daniel Farey-Jones on Twitter @danfareyjones ...
TV or not TV: Should challenger brands resist the lure of TV advertising?
10 Feb 2012 | by David Benady
-year-old girls don't sit and watch Coronation Street; their lives pretty much revolve around Twitter and Facebook ... , the band achieved 16 different worldwide trending topics on Twitter, four in one day. 'Though the band ...
PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising
10 Feb 2012 | by John Reynolds
." Follow John Reynolds on Twitter @johnreynolds10 ...
Trading Places: this week's people moves
10 Feb 2012 | by Daniel Farey-Jones
as its head of mobile. ( Media Week ) Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Generation Y: Demanding diners who expect healthy eats and good value
10 Feb 2012 | by Stephen Mellor
of engagement with eating out brands through either Twitter or Facebook. The list of brands followed included: Dominos ( Facebook ), Greggs ( Twitter ), McDonalds ( Facebook ), Nandos ( Facebook , Twitter ), Pizza Hut ( Twitter ) and Yo Sushi! ( Facebook , Twitter ). Importantly, of the brands that are followed ...
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