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Public Sector: Childminders like the offer of free milk

01 Jun 2012 | by John Owens

Campaign: Getting Social with Childminders Client: milk4childminders PR team: Lava Timescale: January-April 2012 Budget: 6,000 Objectives To build brand awareness of the Government's free milk scheme through social media channels including Facebook, Twitter and a dedicated blog ...

Forever Friends brings in Lucre to attract new fans

31 May 2012 | by Hannah Crown

. The move follows the growth of rivals such as Carte Blanche s Tatty Teddies. A Twitter and Facebook ...

PR professionals urged to show caution over correspondence with media

31 May 2012 | by Matt Cartmell and John Owens

-Marsteller Private words committed to paper have always got into the public domain. When using email, Twitter ...

How to cope in a crisis

30 May 2012 | by Kate Magee

that Twitter and Facebook are editorial channels, so they do not come under the same legal scrutiny ... not understand your business. We are all in the content business. Twitter turns all your staff into a PR ... in and build relationships. Make sure you have trust in the bank.' THE DAY IN TWITTER @TUINewsRoom ...

Food & Drink: Take your hat off to Benito's tweet deal

24 May 2012 | by John Owens

Twitter followers To increase sales. Strategy and plan Benito's Hat has three ... of the Dead Karma Kar) to their office. As well as office workers, the Twitter profiles of media outlets were ... the airwaves, as well as on Twitter. Measurement and evaluation By day three of the campaign, it had ...

Fighting the 'will of the web'

24 May 2012 | by Andrew Escott, Cohn & Wolfe

How quickly have you offered judgement on Twitter? Earlier this year I got excited about the use of bus lanes in London by a minicab firm despite not using a bike, buses, or even the minicab firm in question. As a professional cynic I had just been sucked into the Something Must Be Done (SMBD) lobby ...

Consumer: Sports bra shows some real panache

10 May 2012 | by Hannah Crown

to create a conversation on Twitter. British Olympian javelin thrower Goldie Sayers agreed to become a ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

10 May 2012 | by Charles Arthur

difference. But the big money is still in the US (Facebook, Twitter, Instagram), creating the continual ... : There are no official Apple blogs. It doesn't have an active presence on Facebook or Twitter (apart from some auto-tweets from the iTunes Store). Marketing chief Phil Schiller is on Twitter (@pschiller) but doesn't interact ...

Ukip's Gawain Towler should go over Warsi comment, says agency boss

04 May 2012 | by Matt Cartmell

spokesman Gawain Towler called Lady Warsi a bitch on Twitter to his 1,700 followers, some of whom ...

Rosetta Stone brings in Bottle PR for London campaign

04 May 2012 | by John Owens

on Twitter, Facebook and live events, as well as on young, professional Londoners, aged 24 to 35 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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