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Children's Food Campaign spoofs Change4Life ads

In the style of the mydavidcameron.com website, which sprang to fame in the run-up to the General Election, the group is giving visitors to its website the chance to add captions to doctored Change4Life ads. The Children's Food Campaign is promoting the new page via Twitter and has already gained ...

iCrossing founder integrates SEO and social media for PR platform

Twitter and Facebook. More than 24,000 brands, including CNN, Coca-Cola, IBM and UPS, have used ...

Digital Work: From brief to browser

Streets. Instead, Tribal DDB created branded Facebook and Twitter accounts, as well as a Monopoly City ... of them online (using Yahoo! data and Twitter). The winner of the competition will receive a VIP ...

Profile: Anna Rafferty, managing director, Penguin Digital

following us on Twitter, for example, and that's their interaction with us. They might not come ...

Opinion: The Marketing Society Forum

won't be checking Twitter for competition updates any time soon. Also, I'll bet you a pair of Brendan ...

Andrew Walmsley on Digital: A little more conversation

Those brands using Twitter to best effect have focused on genuinely connecting with consumers....The first status update on Twitter ('Just setting up my twttr') was sent by co-founder Jack Dorsey ... the statements; hardly 'one giant leap for a man'. Yet, while Twitter is often criticised for the trivial nature ... lots about Ashton Kutcher and Stephen 'I'm stuck in a lift' Fry on Twitter, and those celebrity brands ...

Andrew Walmsley on Digital: Timing is everything

that was to transform the web into a dynamic environment. Twitter and Facebook put real-time in the hands of consumers ... , with Poke's brilliant Albion Bakery Twitter feed notifying its 1700 followers that fresh croissants were ...

Opinion: The Marketing Society Forum

about. It requires less bravery than you'd think - don't forget that Facebook and Twitter offered ...

British Airways' pre-emptive strike

. Social media reaches 77% of the online population and sites such as Facebook and Twitter are used by 28 ... , such as the Aleksandr the meerkat Facebook page and Twitter account, created by VCCP for price-comparison site ...

Profile: Time well spent

into social-media channels, and soft-sell on sites such as Twitter and Facebook, has earned respect ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.