Close-Up: My YouTube ad of the week - Nespresso
26 Nov 2010 | by Rachel Bristow, marketing services director, Unilever
Brand: Nespresso.
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Unilever's Fit Business scheme used a wide variety of channels to reach its staff....Every day, millions of people reach for Unilever products from their fridges and kitchen ... their health is better as a result of working for Unilever. Weight loss is significant (26 per cent at Port ... . The best evidence lies in the stories of people such as Les Jackson, a Unilever employee for 35 years ...
Brand: Nespresso.
Task: Promote Nissan's electric car, Leaf, across the globe.
Task: Promote Nissan's electric car, Leaf, across the globe.
Brand: T-Mobile
and Unilever, it came in the 60s, when the comfortable familiarity of the relationship would have been thrown...adventurous? Was Unilever's head turned by the young, sexy hotshops, whose work had a twinkle in its eye ... ". Oxo most satisfyingly exemplifies the classical JWT-Unilever approach. Over the years, it has looked ...
unilever unites with Decaux...Unilever: moving outdoors Unilever has formed a E100m (£61.3m) alliance ... including the UK and covers Unilever's portfolio of brands. The initiative follows a similar single media owner deal agreed earlier this year between Unilever, the world's largest advertiser, and AOL Time ...
Unilever boosts regionals...McNish: major press campaign launch Unilever’s Slim Fast blitz, worth £700 ... and buying for the campaign is being handled by media agency Initiative, which numbers Unilever among its clients. This represents the latest in Unilever’s commitment, made last summer, to spend £5m over ...
Simon Marshall, a Unilever lifer and the managing director of its home and personal care business...Marshall, who has worked at Unilever for 25 years, replaces Calum Ross, who is moving to Brazil to head the company's Latin American food service operation. In his new role, Marshall will be responsible for brands including Knorr, Hellmann's, PG Tips, Lipton, Flora and Marmite. His career at Unilever includes a ...
Unilever Bestfoods UK is using Splendid Communications to promote its opinion-dividing spread...The company is developing a squeezy bottle for the iconic brand, with a launch expected in April. Further product developments have been mooted. Both Splendid and Unilever declined to comment on their brand plans. Splendid first worked with Unilever on a project last year, promoting the launch ...