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DraftFCB hires Simon White as European planning chief

Petfoods and also had stints at Clairol and Unilever. Howe said: "Simon's appointment is an important ...

Ben & Jerry's urges brands to follow 'values-led' approach

In an exclusive interview with Marketing , Greenfield said that too many businesses don t stand for anything, apart from making money . He added: They don t raise their minimum wage, they don t take decisions for the common good. He argued that Unilever-owned Ben Jerry s is a values-led business ...

Unilever partners with News Corp and Viacom for digital content

Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past...Unilever has done deals with Fox, owned by News Corporation,and the owner of Paramount Pictures ... 's well-known films, such as 'Grease' and 'Top Gun', is sponsored by Magnum. Unilever is also ... the audience. Unilever is planning to use its sponsorship to engage with consumers for brands such as Simple ...

Large-scale NFC ads trial gets 3,000 people to interact

unseen content, 49% of people chose to download it. The brands involved in the trial included Unilever ... , communications buying manager at Unilever, said: "As one of the UK's largest advertisers, it's important that we ...

Mindshare retains Unilever media buying in the US

Mindshare is believed to have retained the US portion of Unilever's £3bn global media...in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ... with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...

Brand barometer: Volkswagen Polo viral campaign reviewed

year. SureMen: Freddie Flintoff Unilever brand SureMen released this clip of brand ambassador ...

The changing face of music tie-ups

. Unilever is another to have tapped into the growth in digital music. It recently became the first company ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

for different things. Microsoft, like Procter Gamble or Unilever, enhances its products when its brand name ...

How we learned to stop worrying and love failure

; now I'm getting it right more often. Marc Mathieu, Senior vice-president, marketing, Unilever ...

Dove seeks 'brand love' with strategic shift to Facebook

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.