13 Aug 2010
Unilever has released six Mad-Men-themed vignettes as part of its sponsorship of Mad Men in the US....The vignettes, created by Mindshare Entertainment, show how a fictional 1960s ad agency, SmithWinterMitchell, develops campaigns for the six Unilever brands. ...
22 Nov 2011
| by Loulla-Mae Eleftheriou-Smith
Unilever chief executive Paul Polman has claimed the company is incorporating its 'Sustainable...-type appendix , but is at the heart of Unilever s plan to double its turnover.
He said: We have integrated ...
[mission], but also a social mission.
Unilever marked the first anniversary of its Sustainable Living Plan on 22 November. One of its targets is to halve the environmental impact of Unilever s products. ...
27 Apr 2010
| by Alex Brownsell
LONDON - Unilever has launched a new global campaign promoting its Lipton Yellow Label, the biggest...in the UK, as Unilever focuses its local marketing budget behind the PG Tips brand. Last month, Unilever ...
28 Oct 2009
| by Amy Golding
LONDON - Unilever has rolled out its new global campaign for its Sure deodorant brand.
06 Jun 2011
| by Oliver Luft
Unilever has launched its 'Body Language' campaign for the Dove Hand & Body range today (6 June..., global brand director of Unilever, said: "This is an exciting new campaign for Dove.
"Women ...
30 Apr 2012
| by Maisie McCabe
Unilever has rolled out an ad for its new foot deodorant, Rexona Efficient (known as Sure in the UK...for Unilever s Axe/Lynx brand earlier this year and the shop responsible for the Lynx Effect work ...
in the UK later. A spokeswoman for Unilever had not confirmed when the product will launch in the UK ...
08 Feb 2010
| by Maisie McCabe
LONDON - Unilever is to support its new Dove Men+Care range with a TV campaign by Ogilvy starting...The Dove Men+Care range is Unilever's biggest brand launch this year and will be Dove's first body wash and antiperspirant deodorant range designed for men.
The Dove Men+Care TV ad is set ...
comfortable in their own skin.
A spokesman from Unilever said the ad follows Dove Men+Care research which ...
14 Sep 2011
| by Loulla-Mae Eleftheriou-Smith
A Unilever ad campaign for the Comfort brand has been banned by the Advertising Standards Authority...data 08/10 to 12/10".
Unilever said the sales data was an "appropriate" measure of consumer trust ...
selling fabric conditioner in the UK" targeted at sensitive skin.
Unilever said: "If consumers did ...
30 Jun 2009
| by Amy Golding
LONDON - Unilever is putting value at the heart of its latest campaign for its deodorant brand Sure.... It carries the strapline Confidence. For a price that won't make you sweat'. According to Mintel, Unilever ...
% over the past five years. Earlier this month, Superdrug launched a price-lead campaign for Unilever ...
26 Oct 2010
| by Ben Bold
Unilever has announced the winner of its crowdsourcing project, which saw it tie up with filmmaker...Vaseline. Unilever will now integrate elements of the short into an upcoming marketing campaign ...
officer noted that the Unilever Consumer Creative Challenge had been conceived partly to "get even closer ...
filmmaker Jun Ichikawa."
Earlier this month, Marketing reported that Unilever, the world's second ...
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