CAMPAIGNS: FMCG Launch - Persil product makes debut in space-age
03 Aug 2001 | by ALASTAIR RAY
by radio stations including Capital FM and Thames Radio. Results Although Unilever won ...
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DLA Upstream beats two to win ISBA public affairs
10 Mar 2000 | by GIDON FREEMAN
The Incorporated Society of British Advertisers (ISBA), the trade body for the country s advertisers, has appointed DLA Upstream to handle its public affairs. ISBA represents over 300 of the UK s biggest advertisers, including Ford, BMW, Procter and Gamble and Unilever. DLA Upstream ...
Consumer PR: Targeting the next generation
02 Jul 2004
. At Weber Shandwick, director Matt Neale has been working on a stakeholder outreach programme for Unilever ... , to explain Unilever's policy for Wall's, what it is doing in terms of labelling, and education about how ice ... has been chosen to spearhead the campaign this year, and we are working closely with Unilever's ad ...
Global Expansion: Specialists are key to McCann domination - Last week the Ludgate Group was bought by global advertising giant McCann-Erickson as part of a spending strategy to buy up specialist firms to build a top-ranking PR network.
14 Mar 1997 | by LEXIE GODDARD
Coca-Cola, General Motors, Nestle and Unilever. To Weber, the Ludgate deal is just the start ...
GLOBAL RANKINGS 2001: ASIA - Eastern promise. The Asian PR scene has been hit badly by the US economic slowdown, but China is emerging as the new centre of PR power. Mark Johnson reports
03 Aug 2001 | by MARK JOHNSON
clients Philip Morris, Qualcomm, Unilever and Intel. WSW was no slouch either, beating average ...
GLOBAL RANKINGS 2001: GLOBAL OVERVIEW - Global challenge. Everyone wants to go global - or do they? The road to using just one PR agency across the world is proving rockier than many first thought. Claire Murphy reports
03 Aug 2001
move has so far proved prohibitive. Older companies such as Procter & Gamble and Unilever, built ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
