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Unilever chief marketing officer Keith Weed is to outline his vision for brand evolution...and brand experience. Investing in talent development and capabilities At Unilever, we've developed ...
and Unilever, it came in the 60s, when the comfortable familiarity of the relationship would have been thrown...adventurous? Was Unilever's head turned by the young, sexy hotshops, whose work had a twinkle in its eye ... ". Oxo most satisfyingly exemplifies the classical JWT-Unilever approach. Over the years, it has looked ...
Brand: Nespresso.
Task: Promote Nissan's electric car, Leaf, across the globe.
Task: Promote Nissan's electric car, Leaf, across the globe.
Brand: T-Mobile
Picture the scene. You are belted up in the aircraft, ready for take-off. Your laptop is stowed under your seat. You can t be bothered to watch the safety procedure again (although the captain insists you should). Instinctively, you reach inside the pouch opposite for a copy of High Life.
Simon Marshall, a Unilever lifer and the managing director of its home and personal care business...Marshall, who has worked at Unilever for 25 years, replaces Calum Ross, who is moving to Brazil to head the company's Latin American food service operation. In his new role, Marshall will be responsible for brands including Knorr, Hellmann's, PG Tips, Lipton, Flora and Marmite. His career at Unilever includes a ...
Unilever Ventures (UV), the venture capital arm of Unilever, is taking a 40% share in online market...been using BrainJuicer to research its own potential investments. Unilever has used BrainJuicer ... in the business will not see Unilever brands getting discounts or special treatment. BrainJuicer is the seventh ...
Unilever is expanding its household cleaning portfolio with a heavy-duty surface spray called...'s introduction of Unilever's premium bleach variant, Domestos 5X, backed by a £3m TV and poster drive. Despite trademarking the brand name and holding talks with buyers about the product, Unilever has denied it is launching a spray with the Grotbuster name. Unilever's household cleaning portfolio includes Cif ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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