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with Unilever, building on a pan-European deal signed by the companies in 2002....Unilever will now make use of JCDecaux s range of formats in the 41 countries where both companies have a presence to promote its entire portfolio of brands. Poster specialist Kinetic advised Unilever ... work would now be done with Unilever and its media agencies to get full value from the partnership. ...
LONDON - Kylie Minogue has helped boost Unilever's bottom line today following a public endorsement...." Peter Reynolds, marketing manager for Pond's at Unilever, said: "That type of endorsement is one ...
Unilever has appointed Laura Klauberg as its vice-president of global media, replacing Alan
Unilever has appointed Laura Klauberg, previously its vice-president of media Americas, as vice
Asos.com and Unilever-owned Magnum have teamed up to create an integrated campaign to promote...to the site via promotion across a number of marketing channels throughout July. Unilever launched Magnum ...
April 1998 : For much of the last century, Unilever's media account was serviced in-house, then by Initiative. But by the time Alan Rutherford had been named Unilever's worldwide media head, in 1998, it had a ... networks on "high alert" globally in an exercise initiated by her boss, Unilever's then chief marketing ...
Unilever is to step up its spend on outdoor after signing a five-year international alliance...The deal, which covers 41 countries including the UK, was overseen by Mike Segrue, global chief client officer at Unilever's outdoor media buying agency, Kinetic, and Alan Rutherford, vice-president of global media at Unilever. 'Outdoor will play an increasing role in our brands' communication mix,' said ...
LONDON - Outdoor agency Kinetic has retained the Unilever European out-of-home brief....process was conducted for the business, but the agency presented a new proposal to Unilever for the coming year. Kinetic will continue to handle the Unilever account across its European offices, working ... manager at Unilever UK and Ireland, said the company was impressed with Kinetic s service. Separately ...
LONDON - Unilever is reviewing its global media planning and buying account, estimated to be worth...The WPP-owned Mindshare handles the Unilever account in the UK, the US and most European markets. The UK account is worth 148 million. Omnicom and Interpublic handle the account in other key markets ... and China. Mindshare won Unilever s 680 million European media account in 2004, beating Initiative ...
Unilever is promoting its Persil brand with an advertiser-funded programming initiative...The campaign marks the first time Unilever has embarked on a significant branded-content push in the UK. The activity, co-created by JWT, Michaelides & Bednash and Antidote, is the latest wave ... with children aged between six and 11, following research commissioned by Unilever, which found that parents ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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