30 Jan 2003
| by TANIA MASON
Unilever Ventures (UV), the venture capital arm of Unilever, is taking a 40% share in online market...been using BrainJuicer to research its own potential investments.
Unilever has used BrainJuicer ...
in the business will not see Unilever brands getting discounts or special treatment.
BrainJuicer is the seventh ...
09 Jul 1998
| by BINNUR BEYAZTAS
Unilever has given a huge boost to the confidence of the online
marketing sector by signing deals...Unilever has given a huge boost to the confidence of the online
marketing sector by signing deals with Internet specialist America
Online (AOL) and Microsoft to develop global web campaigns ...
and cosmetics - on the
internet.
The new initiative is led by Unilever s Foods and Home s online ...
17 Feb 2000
| by BEN ROSIER
Amazon.co.uk has hired senior Unilever executive Tom Allchurch as
its new marketing director...Amazon.co.uk has hired senior Unilever executive Tom Allchurch as
its new marketing director and is planning to extend its range of online
products.
Allchurch, 37, spent 15 years at Unilever, most recently as new business
development director of Food s South African home and personal
care business ...
16 Jun 2006
| by Larissa Bannister
Winners of the UK digital roster pitch asked to tender again in worldwide review. Unilever has...This week, digital agencies have received letters from Unilever
informing them that they have been ...
global review. This process is being handled by Caroline Slootweg, Unilever's digital
and new ...
of Unilever's global
brands. Successful agencies will also have agency-of-choice status for
implementation ...
25 Jul 1997
| by JAMES CLOSS, creative director of Syzyg
with Sonic the Hedgehog than a box of
washing powder, this is Unilever s attempt to attract new graduates...with Sonic the Hedgehog than a box of
washing powder, this is Unilever s attempt to attract new graduates ...
to the breadth and diversity of brands held under
the Unilever banner and should awaken the interest of a few ...
.
Client Unilever
Brief Produce an interesting site aimed at students that reflects the
company ...
28 Jul 2006
| by Claire Billings
Unilever has completed a shake-up of its direct and digital arrangements
in the UK ...
. The review has reduced the number of agencies Unilever works with for UK
projects from more than 20. Agencies that have worked for Unilever in the past, but have not made it
on to the UK direct marketing ...
04 Aug 2006
| by Claire Billings
Unilever has completed its search for a roster of global digital
agencies and has appointed four ...
for each brief. The review was conducted by Unilever's digital director, Caroline
Slootweg. She leads a ...
of the chosen agencies has worked on Unilever brands before. Tribal
DDB has created work for Marmite, OgilvyOne ...
07 Jun 2007
| by Noel Bussey
LONDON - Alan Rutherford, Unilever’s vice-president of global media, is joining Publicis Groupe...with Kenny about moving to Digitas Global for almost a year, said: I had eight fantastic years at Unilever ...
. It s the right time to move on. Before joining Unilever in 1998 Rutherford worked at Ogilvy Mather in many ...
25 Apr 2007
Unilever has hired OgilvyOne to oversee the digital development and strategy of its Flora margarine...to Unilever's global roster
last year. The win comes just months after Unilever picked OgilvyOne to promote ...
2006). Unilever recently launched an umbrella website for Flora and Flora
pro.activ brands. Created ...
14 Mar 2007
Unilever has revised its global digital roster less than four months after finalising a line...that AKQA has been added to the roster after
working with Unilever on a project basis in the UK. In a related move, Unilever is understood to have handed Agency Republic
a global digital brief to promote ...
-European
awareness-building drive for soya-based fruit drink Adez. AKQA, Agency Republic and Unilever were ...