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Unilever has completed a shake-up of its direct and digital arrangements in the UK ... . The review has reduced the number of agencies Unilever works with for UK projects from more than 20. Agencies that have worked for Unilever in the past, but have not made it on to the UK direct marketing ...
Helen Cahill, the woman behind Heinz s move into direct marketing, has been poached by Unilever...Helen Cahill, the woman behind Heinz s move into direct marketing, has been poached by Unilever ... Consortium. The Consortium is a marketing alliance between FMCG giants Unilever, Cadbury ... customers. The consortium is also looking at running joint marketing initiatives. Unilever refused ...
Unilever is to launch the UK s first national interactive ad with a campaign for its Chicken...Unilever is to launch the UK s first national interactive ad with a campaign for its Chicken Tonight sauce brand breaking at the end of this month on Open, the interactive TV service ... was devised by Ogilvy s account director on the Unilever interactive ad, said: Through this ad, we can ...
Unilever is talking to its direct marketing roster agencies about the £1 million Vaseline Intensive.... Vaseline sits in Unilever's Home and Personal Care division. Unilever's roster agencies in this division ... including Dove. In September, Unilever consolidated its £30 million global Vaseline ad account into Bartle ...
LONDON - Unilever is talking to its direct marketing roster agencies about the £1m Vaseline.... Vaseline sits in Unilever's Home and Personal Care division. Unilever's roster agencies in this division ... including Dove. In September, Unilever consolidated its £30m global Vaseline ad account into Bartle Bogle ...
Unilever is conducting a review of its digital and direct marketing rosters with a view to reducing...Unilever from Sainsbury's last year. The review will affect all DM and digital agencies on the roster ... on Dove and Comfort respectively. Unilever is already holding a roster pitch for the DM business for its ...
LONDON - Unilever is conducting a review of its digital and direct marketing rosters with a view...Unilever from Sainsbury's last year. The review will affect all DM and digital agencies on the roster ... on Dove and Comfort respectively. Unilever is already holding a roster pitch for the DM business ...
LONDON - Unilever is to significantly scale up its global relationship marketing activity and has...Global media director Alan Rutherford is to examine Unilever's use of relationship marketing ... , the company will view relationship marketing as another channel to market. Unilever is part of the Jigsaw ... . Unilever's decision to push CRM to the fore follows news of Procter & Gamble's launch of a customer ...
Unilever is planning to launch a significant direct marketing initiative that will see the consumer...Unilever's rival, Procter Gamble, launched to cross-promote 16 products. Unilever's project is said to involve five or six brands. Unilever is already involved in Jigsaw, a database marketing consortium also backed by Kimberly-Clark and Cadbury-Schweppes. Unilever's head of direct communication, Jill ...
LONDON - Unilever has completed a shake-up of its direct and digital arrangements in the UK...\London and Tullo Marshall Warren -- also made the cut. The review has reduced the number of agencies Unilever works with for UK projects from more than 20. Agencies that have worked for Unilever in the past ... for briefs across Unilever's home and personal care, frozen food and foods divisions. This year, Unilever ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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