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Plyhm, previously known as Gustavsson, was a founder and the creative director of the now-defunct Stockholm digital shop Farfar. At SapientNitro, he will lead the creative work on the agency's Unilever account. He will report to Malcolm Poynton, the chief creative officer, Europe. At Farfar, Plyhm ...
LONDON - Unilever is reviewing its global media planning and buying account, estimated to be worth...The WPP-owned Mindshare handles the Unilever account in the UK, the US and most European markets. The UK account is worth 148 million. Omnicom and Interpublic handle the account in other key markets ... and China. Mindshare won Unilever s 680 million European media account in 2004, beating Initiative ...
LONDON - Cleara Communications has rebranded Unilever's corporate headquarters in London with a new...branded with a more playful design, using images of cows and giant berries to promote Unilever s vitality ...
McCann Erickson is fighting to keep its place on the Unilever roster, as the FMCG giant gears up to review ad arrangements on its 150 million global ice-cream business. Unilever has briefed two agencies ... became the chief marketing officer for the entire Unilever portfolio in 2005. Unilever is the number ...
Unilever is conducting a radical overhaul of the way it manages its relationships with TV...Jorgen Bartsch, Unilever s VP global marketing services, is leading the initiative, which will involve building a 15-strong internal team to manage the relationships. Bartsch stressed that Unilever ... Unilever haven t explained why they are doing this and until they do, it is the open market that serves ...
Unilever has appointed R/GA as its global digital agency of record for Unilever's Rexona deodorant...on the Unilever global digital roster, and will also work with the Impulse brand. Previously, Unilever produced ... , San Francisco, London, Singapore and S o Paulo offices. Iris London's relationship with Unilever ... as well as other Unilever brands including Magnum, PG Tips, Marmite and the Unilever brand itself ...
LONDON - Unilever has appointed Iris to handle through-the-line marketing for its Sure deodorant...undisclosed Unilever roster agencies for each piece of business. The pitch process was managed directly by the Unilever marketing department. Iris will also manage a one-off additional project for Sure Sport, which ... above- and below-the-line campaigns for Unilever s Vaseline brand following a pitch against roster ...
Razorfish, the Publicis Groupe-owned agency, has won the global digital accounts for Unilever...of new markets and products for both brands. The agency already handles Unilever brands Axe, Lipton, Rexona and Signal. In March, Unilever chief marketing officer Keith Weed said the company was looking to reduce the number of digital agencies it worked with. At this year s Cannes Lions festival, Unilever ...
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Unilever has received the most nominations in the shortlist for this year s Marketing Society ... s Heineken UK Heinz Balsamic Vinegar Tomato Ketchup Clear Heinz Hellmann s Mayonnaise (Unilever ... Airways BBH Flora Cusine Unilever Foster s Heineken UK Museum of London Coley Porter Bell ...
Richard Brooke controls the £150m media spend for Unilever UK and Northern Ireland. He tells Media...What's your job title? Communications and buying manager, Unilever UK and Ireland. Brands controlled In terms of communications, my focus is our ice-cream brands. My buying responsibilities are across the whole of Unilever's brand portfolio. Media agencies used All above-the-line media planning ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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