09 Jul 2010
| by John Reynolds
Asos.com and Unilever-owned Magnum have teamed up to create an integrated campaign to promote...to the site via promotion across a number of marketing channels throughout July.
Unilever launched Magnum ...
21 Feb 2012
| by Matthew Chapman
Unilever has appointed R/GA as its global digital agency of record for Unilever's Rexona deodorant...on the Unilever global digital roster, and will also work with the Impulse brand.
Previously, Unilever produced ...
, San Francisco, London, Singapore and S o Paulo offices.
Iris London's relationship with Unilever ...
as well as other Unilever brands including Magnum, PG Tips, Marmite and the Unilever brand itself ...
19 Jul 2011
| by Loulla-Mae Eleftheriou-Smith
Razorfish, the Publicis Groupe-owned agency, has won the global digital accounts for Unilever...of new markets and products for both brands.
The agency already handles Unilever brands Axe, Lipton, Rexona and Signal.
In March, Unilever chief marketing officer Keith Weed said the company was looking to reduce the number of digital agencies it worked with.
At this year s Cannes Lions festival, Unilever ...
29 Sep 2011
| by Matt Williams
Lowe Worldwide has picked up the global advertising account for the Unilever margarine brand Becel....The agency was appointed to the business, which is estimated to be worth around 60 million in spend, following a pitch involving a number of Unilever roster shops.
DDB London was the incumbent ...
in northern Europe and Latin and North America.
Unilever is one of Lowe Worldwide's biggest clients ...
25 May 2012
| by Daniel Farey-Jones
Mindshare is believed to have retained the US portion of Unilever's £3bn global media...in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...
with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...
21 Jul 2011
| by Matt Williams
Unilever has appointed DLKW Lowe to handle the global launch of its new coffee-based ice...The agency won the business after a pitch against its rival Unilever roster agency DDB ...
months.
Unilever launched Cafe Zero in Italy earlier this year, and is expected to bring the product to the UK and other countries in Western Europe during 2012.
The drink, which Unilever says is aimed ...
06 Dec 2010
| by Ed Owen
Unilever has completed a €1.2bn (£1bn) cash buy-out of Sara Lee's European personal care...Unilever's proposed buy-ou t had been referred to the European Commission for approval, and Unilever agreed to drop Sara Lee's Sanex brand in the EU, to ensure the takeover went ahead.
Doug Baillie, president for western Europe at Unilever, said: "Home and personal care is a key growth category ...
27 Sep 2010
| by Daniel Farey-Jones
Unilever is to buy Alberto Culver, the owner of personal care brands including Tresemmé and Simple...Unilever claims the acquisition will make it the world leader in hair conditioning, the second ...
categories.
Paul Polman, chief executive of Unilever, said: "We are delighted to be acquiring Alberto ...
, VO5, Nexxus, St Ives and Simple.
"These will complement Unilever's existing portfolio of iconic ...
13 Dec 2011
| by Arif Durrani
Unilever has started a global review of its estimated £3 billion media planning and buying business...The review follows Unilever unveiling ambitions to double the size of its business by 2020, while ...
, Vaseline, Persil, Cif, Marmite and Pot Noodle.
Unilever spent 137m on media activity in the UK in 2010 ...
, valued at 700m, and also its 515 million ($800m) business in North America.
Unilever's media ...
25 Mar 2011
| by Daniel Farey-Jones
Unilever has moved the global digital account for its Flora/Becel brand from Ogilvy to Tribal DDB....."
The appointment will not affect the other parts of the Unilever portfolio Ogilvy currently works on, according to Unilever.
Porteous said: "Indeed, we are pleased with the work that Ogilvy has done on the Flora ...
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