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Lifeline: Unilever's media business

19 Jan 2012 | by Staff

Valued at a cool £3bn, the FMCG giant's global account, now under review, will be a cherished prize.

Hotline: Unilever appointment

14 Oct 2011

Unilever has appointed Lean Mean Fighting Machine as the global digital agency of record for its Domestos bleach brand.

Unilever goes online 'fishing'

21 Jan 2011 | by David Woods

Unilever has enlisted Lucre Social to carry out a 'fishing exercise' using social media to find out what consumers think of some of its key brands.

Unilever joins Big Society

02 Nov 2010 | by Mark Banham

Unilever is to become the latest blue-chip company to sign up to the Big Society Network (BSN), following the charitable arm of Asda.

Unilever partners with Asos

09 Jul 2010 | by John Reynolds

Asos.com and Unilever-owned Magnum have teamed up to create an integrated campaign to promote Magnum Temptation, the luxury ice-cream brand.

Unilever scraps Chrysalis unit

29 Jun 2010 | by John Reynolds

Unilever has abolished its two-year-old Chrysalis unit, home to the Marmite and Pot Noodle brands.

Unilever enjoys Kylie bounce

27 May 2010 | by Ben Bold

LONDON - Kylie Minogue has helped boost Unilever's bottom line today following a public endorsement of its 100-year-old beauty cream Pond's.

Unilever reviews media business

07 Jul 2009 | by Sarah Johnson

Unilever is reviewing its media planning and buying accounts for the UK and key global markets. The UK account, held by MindShare, is worth £148m.

Unilever launches luxury Magnum

12 Mar 2009 | by Gemma Charles

LONDON - Unilever is launching a premium Magnum which comes in an individual box in a bid to establish a luxury sector within the handheld ice-cream market.

Unilever reduces packaging spend

23 Sep 2008 | by Jemima Bokaie

LONDON - Unilever, which owns Pot Noodle, Marmite and Hellmann's, is lowering its expenditure on packaging across its portfolio of food brands as part of a wider cost-cutting drive.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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