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Unilever 'Mad Men' by Mindshare Entertainment

Unilever has released six Mad-Men-themed vignettes as part of its sponsorship of Mad Men in the US....The vignettes, created by Mindshare Entertainment, show how a fictional 1960s ad agency, SmithWinterMitchell, develops campaigns for the six Unilever brands. ...

Lipton Yellow Label 'orchestra' by DDB Paris

Unilever has launched a new global campaign promoting its Lipton Yellow Label, the biggest

Comfort 'what lies beneath' by Ogilvy Advertising

Ogilvy Advertising has created a campaign, featuring its fabric-based animated characters, to launch Unilever's new Comfort Naturals range. ...

Lynx 'get in there' by BBH

The creative for the Unilever owned brand campaign is based around the idea of giving tips to lads hoping to 'get in there' with the girls. Video 1: 'Spin the bottle' Video 2: 'Say cheese' Video 3: 'Perfect man' ...

Flora Becel Pro-activ 'Number1' by BBH

Unilever has launched a TV campaign to position Flora Becel Pro-activ as a healthy alternative to traditional spread and milk drink products. The light-hearted commercials, created by Bartle Bogle Hegarty, highlight the products healthy benefits for lowering blood cholesterol. The campaign, which ...

Domestos 5x 'Vom' by Lowe London

-European TV, press and poster campaign is Lowe's first for Domestos 5x, Unilever's new long-lasting bleach ...

I Can't Believe It's Not Butter 'rock cakes' by Mother

A pair of Ozzy Osbournes are the stars of a new campaign for I Can't Believe It's Not Butter as the brand's Unilever parent aims to increase the spread's market share. The real Ozzy pairs up with TV impressionist John Culshawe for two ads, created by Mother and directed by Danny Kleinman. In "rock cakes ...

Flora 'runner' by BBH

To coincide with Valentines Day, Unilever UK will be spreading the word with its latest Flora 'love your heart' campaign. Educating families about heart health, the new campaign will involve a £20m marketing spend. The communication, which includes TV advertising, will focus on the benefits of 'good' fats ...

Colman's 'bish bash bosh' by Karmarama

Karmarama has created the new endline, Bish Bash Bosh Real Good Nosh , for the latest TV campaign for Unilever s Colman s recipe mixes. The ad uses fast editing and a lightning-quick pace to show how fresh ingredients can be used to prepare a healthy meal in a matter of minutes. A woman is shown slicing vegetables ...

Dove 'evolution' by Ogilvy Toronto

This Canadian ad, called "evolution" and created by Ogilvy Toronto, for Unilever's Dove ad continues the theme of using real women by showing how most cosmetics advertising use make-up, lighting, camera angles and image manipulation to create the illusion of beauty. The ad starts by focusing on a ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.