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Close-Up: My YouTube ad of the week - Nespresso

Brand: Nespresso.

Close-Up: My YouTube ad of the week - Nissan

Task: Promote Nissan's electric car, Leaf, across the globe.

Close-Up: My YouTube ad of the week - Nissan

Task: Promote Nissan's electric car, Leaf, across the globe.

Close-Up: My YouTube ad of the Week - T-Mobile

Brand: T-Mobile

Hotline: Unilever appointment

Unilever has appointed Lean Mean Fighting Machine as the global digital agency of record for its

Lifeline: Unilever's media business

April 1998 : For much of the last century, Unilever's media account was serviced in-house, then by Initiative. But by the time Alan Rutherford had been named Unilever's worldwide media head, in 1998, it had a ... networks on "high alert" globally in an exercise initiated by her boss, Unilever's then chief marketing ...

SapientNitro hires Plyhm for Unilever

Plyhm, previously known as Gustavsson, was a founder and the creative director of the now-defunct Stockholm digital shop Farfar. At SapientNitro, he will lead the creative work on the agency's Unilever account. He will report to Malcolm Poynton, the chief creative officer, Europe. At Farfar, Plyhm ...

Unilever calls global media review

LONDON - Unilever is reviewing its global media planning and buying account, estimated to be worth...The WPP-owned Mindshare handles the Unilever account in the UK, the US and most European markets. The UK account is worth 148 million. Omnicom and Interpublic handle the account in other key markets ... and China. Mindshare won Unilever s 680 million European media account in 2004, beating Initiative ...

Unilever's global media vice-president retires

Laura Klauberg, senior vice-president of global media at Unilever, is retiring from the company...for Unilever . She has also been key to the company's investment in media innovation, including branded content ... to this she was senior vice-president global marketing, Unilever cosmetics, the fragrance arm of the company ... experience and began her career with Unilever as an assistant brand manager on Pond's and Aziza. Her ...

Droga5 added to Unilever roster

NEW YORK - Unilever has added Droga5 to its roster by awarding it the digital account for its Suave.... The agency will now work with Unilever's in-house team to create a digital campaign for the brand, which will appear in spring 2010. Unilever spends between $20 million and $25 million on media for the Suave brand every year in the US. David Rubin, the haircare marketing director for Unilever US, said in a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.