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Unilever chief marketing officer Keith Weed is to outline his vision for brand evolution...and brand experience. Investing in talent development and capabilities At Unilever, we've developed ...
Unilever has abolished its two-year-old Chrysalis unit, home to the Marmite and Pot Noodle brands....Chrysalis was established in 2008 to provide specialist support to Unilever s "local jewel" brands from the UK, Germany and France. The unit was run from Rotterdam. Analysts believed it heralded a future sale of the 14 brands in the unit. Unilever has decided to transfer control of the brands ...
Unilever is to become the latest blue-chip company to sign up to the Big Society Network (BSN...to encourage practical plans to get members of the public and brands involved in BSN projects. Unilever ... of Unilever's involvement is not yet clear, but the BSN is keen to secure backing from a range of the UK's biggest brands. A spokeswoman for Unilever confirmed that it had held discussions with the organ ...
LONDON - Unilever is launching a premium Magnum which comes in an individual box in a bid...Magnum Temptation will be backed by TV advertising and is due to hit shelves this month. As well as a significant marketing package for the luxurious launch, Unilever will continue to invest behind ... Ford, senior Magnum brand manager at Unilever UK said: "In these economically gloomy times, we can ...
Asos.com and Unilever-owned Magnum have teamed up to create an integrated campaign to promote...to the site via promotion across a number of marketing channels throughout July. Unilever launched Magnum ...
Unilever chief marketer Keith Weed plans to drive sustainability through the value chain. Gemma...Last week, Unilever launched its 'Sustainable Living Plan'. The document details the FMCG giant ... and communication officer, about its impact on Unilever's future marketing plans and its wider implications. - How does Unilever define sustainability? We take the broader meaning of sustainability. Improving ...
LONDON - Unilever is gearing up for a major push for its ice-cream brand Cornetto and has appointed...in 2009 in the UK. The brand lags behind sister brand Magnum, which registered sales of 87.5m. Unilever ... Network has worked with Unilever. It is not known who was the previous incumbent on the account. BD Network will work with Lola, the Italian-based creative agency used by Unilever, on the revamp and push ...
Unilever has teamed up with Oxfam, PSI, Save the Children, Unicef and the World Food Programme (WFP...The foundation was launched today (27 January) at the World Economic forum in Davos, as Unilever ... demanding of the environmental footprint of the products they buy. The Unilever Foundation has grand aims ... , basic nutrition, and enhanced self esteem. Creating the foundation is part of Unilever's long ...
Unilever is rolling out a campaign promoting its corporate identity in a similar move to rival...Unilever is rolling out a campaign promoting its corporate identity in a similar move to rival ... . Big difference and showcase some of the progress Unilever has made in improving its sustainability ... . The campaign, which is set to be rolled out in September, will feature Unilever s corporate logo prominently ...
Unilever is boosting its global marketing team in an effort to improve the return from its £4.7bn...-president of heart health, is a former marketing director for Unilever UK. Bartsch is director of marketing ... Simon Clift, who stepped down from Unilever's top marketing role after 30-years at the group. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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