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Unilever Ventures (UV), the venture capital arm of Unilever, is taking a 40% share in online market...been using BrainJuicer to research its own potential investments. Unilever has used BrainJuicer ... in the business will not see Unilever brands getting discounts or special treatment. BrainJuicer is the seventh ...
Unilever is expanding its household cleaning portfolio with a heavy-duty surface spray called...'s introduction of Unilever's premium bleach variant, Domestos 5X, backed by a £3m TV and poster drive. Despite trademarking the brand name and holding talks with buyers about the product, Unilever has denied it is launching a spray with the Grotbuster name. Unilever's household cleaning portfolio includes Cif ...
Unilever is ditching the Lever Faberge name as part of an overhaul that included a logo redesign...Lever Faberge will trade as Unilever UK Home and Personal Care from January, sitting alongside Unilever Bestfoods UK and Unilever Ice Cream and Frozen Foods. The FMCG giant claims the change will help provide a 'more coherent' global identity. It will gradually introduce the Unilever logo on product ...
Unilever is reformulating its Comfort fabric conditioner range to arrest a decline in sales....and Londis stores. The reformulation is the latest phase of an attempt by Unilever to reinvigorate ...
Unilever will promote only its 'healthier' food and drink products to children between the ages...any advertising to kids. However, Unilever will promote only products that have a positive profile according to its 'Choices' on-pack nutritional data scheme. The initiative is an extension of Unilever ... restrictions on advertising foods that are high in fat, salt or sugar to children. In addition, Unilever has ...
Unilever is reviewing its media planning and buying accounts for the UK and key global markets...Most of Unilever's media services are provided by agencies from within the WPP, Omnicom and Interpublic agency groups. All three will be invited to repitch for the accounts. Unilever last reviewed its ... breakfast bar, crisps and rice cakes. The launches have been backed by an extensive ad campaign. Unilever ...
LONDON - Unilever, which owns Pot Noodle, Marmite and Hellmann's, is lowering its expenditure...Unilever's packaging and identify where cost savings could be made across its food range. The system has already been used to reduce printed packaging costs for Unilever's spreads and cooking products. It claims ... best practice manager at Unilever, said: 'We are constantly striving to reduce complexity from ...
Unilever has given a huge boost to the confidence of the online marketing sector by signing deals...Unilever has given a huge boost to the confidence of the online marketing sector by signing deals with Internet specialist America Online (AOL) and Microsoft to develop global web campaigns ... and cosmetics - on the internet. The new initiative is led by Unilever s Foods and Home s online ...
A spoof viral ad, which combines ad campaigns for Unilever's Lynx and Dove brands, criticises...as Axe. The piece ends with the line 'Talk to your daughter, before Unilever does', a play ...
Amazon.co.uk has hired senior Unilever executive Tom Allchurch as its new marketing director...Amazon.co.uk has hired senior Unilever executive Tom Allchurch as its new marketing director and is planning to extend its range of online products. Allchurch, 37, spent 15 years at Unilever, most recently as new business development director of Food s South African home and personal care business ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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