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Lucre Social to handle online 'listening' campaign for Unilever spreadables

Unilever has enlisted Lucre Social to carry out a 'fishing exercise' using social media to find out...The FMCG giant has asked the consultancy to track online opinion about Unilever spreadables ... Unilever spreadables had used this type of act ivity: This is a fishing exer cise because Unilever ... intelligence report into the yellow fats market, which measures butter and margarine, Unilever has the second ...

Unilever hires the OFT's Barney Wyld to join global comms team

Barney Wyld, the top comms professional at the Office of Fair Trading, is moving to Unilever....Taking up his new role in August, he will become vice-president, media relations, campaigns and digital in the Unilever global comms team. He was previously senior director, strategy and communications at the OFT, which has promoted Paul Latham to the role of comms director after Wyld s departure ...

Unilever appoints Department for Work & Pensions' Sue Garrard for global role

role, heading up Unilever's global comms operation....Sue Garrard will join the FMCG company as senior vice president of global comms on 1 January 2011, and will be based in London. Garrard will report to chief marketing comms officer Keith Weed, and will be responsible for all of Unilever's internal and external corporate comms. The team globally comprises around ...

Global Newsmaker: Marjolein van Kampen

Unilever's global comms director tells PRWeek Global all about her big new role....for Unilever plc. Explain your new role to us I'm still doing the brand PR job, but it's a little bit more ... the formation of Unilever's high-profile global PR agency roster. Why take this approach? Locally, brand ... challenge facing the Unilever brand? We're currently doing a lot of work with Unilever's corporate brand ...

Sue Garrard: From pensions to Pot Noodles

The senior V-P of global comms at Unilever has successfully made the transition from public sector...as 'superhuman'. Garrard, 51, greets PRWeek on the 14th floor of Unilever's ultra-modern glass haven ... the past year has been to transform Unilever's global comms from a myriad of separate functions to a single ... for corporates, and that consumer activism presents the single biggest challenge to firms such as Unilever ...

Global Newsmaker: Trevor Gorin

Unilever recently hit the headlines with its acquisition of global hair and beauty firm Alberto...director for Unilever. I m quite hands-on in the role perhaps a bit too hands on at times because I ... and I need to be very cognisant of Unilever s importance to the Dutch business community. Day ... -practice and making that practice available across the Unilever media relations network. I m also responsible ...

Burson-Marsteller signs up ex-eBay PRO Victoria Biggs for consumer drive

campaigns for clients such as Kimberly Clark, Pizza Hut and Unilever. Most recently, Biggs was business ... including Unilever, Mo t et Chandon, British Gas, Jack Daniel s and Intercontinental Hotels Group. ...

GOLINHARRIS

, Nintendo of America, Unilever It has been a year of innovation at GolinHarris. It has redesigned its ... Unilever to lead it. Finally, it established a presence in Latin America with the acquisition of Brazil ... were all in the more traditional field of US healthcare: Unilever Slim-Fast, Novartis MS and Cephalon. ...

The British Skin Foundation hires the ASA's Erkal-Paler as trustee

Esra Erkal-Paler's new role at the national skin disease research charity will be effective immediately. Erkal-Paler has previously worked at agencies such as Shandwick International, Ketchum Life and Burson-Marsteller. Focussing on consumer health, she spent two years at Unilever as head of corporate ...

AstraZeneca hires Esra Erkal Paler for global media role

at health and beauty multinational, L'Oreal. Before that she was head of corporate affairs at Unilever ...

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