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unilever unites with Decaux...Unilever: moving outdoors Unilever has formed a E100m (£61.3m) alliance ... including the UK and covers Unilever's portfolio of brands. The initiative follows a similar single media owner deal agreed earlier this year between Unilever, the world's largest advertiser, and AOL Time ...
Unilever boosts regionals...McNish: major press campaign launch Unilever’s Slim Fast blitz, worth £700 ... and buying for the campaign is being handled by media agency Initiative, which numbers Unilever among its clients. This represents the latest in Unilever’s commitment, made last summer, to spend £5m over ...
with Unilever, building on a pan-European deal signed by the companies in 2002....Unilever will now make use of JCDecaux s range of formats in the 41 countries where both companies have a presence to promote its entire portfolio of brands. Poster specialist Kinetic advised Unilever ... work would now be done with Unilever and its media agencies to get full value from the partnership. ...
MindShare has unveiled the new team handling the Unilever business, appointing Ita Murphy...Clark said: "It was our aim to integrate the Unilever team into MindShare as quickly as possible ... of the integration of the Unilever account, which has been underway since MindShare won the business from Initiative ...
Teenage girl's website Mykindaplace.com has announced an 18 month commercial deal with Unilever. The site, backed by BSkyB and Freeserve, boasts over 600,000 unique users. As part of the first six months ... its new product range. The Unilever deal is the latest in a string of commercial sponsors lined ...
The long-awaited result to a Europe-wide review of Unilever's media account has seen MindShare...will come as a blow to Initiative, which has held the massive Unilever account across a number of Western ... , global media director for Unilever, said the review did not signal dissatisfaction or criticism ... on the account,” Rutherford said. “However, Unilever believes that it needs to streamline its external support ...
Unilever divides creative food task...Unilever has divided its global creative advertising business for its sauces and dressings brands ... follows the £13 billion acquisition of Bestfoods last year, which prompted Unilever to review its entire ... in the US and French mustards Amora and Maille in Europe. JWT will share Unilever's savoury brands ...
Outdoor agency Kinetic has retained the Unilever European out-of-home brief....process was conducted for the business, but the agency presented a new proposal to Unilever for the coming year. Kinetic will continue to handle the Unilever account across its European offices, working ... manager at Unilever UK and Ireland, said the company was impressed with Kinetic's service. Separately ...
LONDON - Outdoor agency Kinetic has retained the Unilever European out-of-home brief....process was conducted for the business, but the agency presented a new proposal to Unilever for the coming year. Kinetic will continue to handle the Unilever account across its European offices, working ... manager at Unilever UK and Ireland, said the company was impressed with Kinetic s service. Separately ...
Unilever has awarded its £40m outdoor planning and buying account to Kinetic, ending a longstanding...on whether to award the business to Kinetic or remain with Concord. The loss of Unilever is a massive blow ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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