Unilever redesigns packaging
06 Sep 2001
Unilever has redesigned the packaging on its Birds Eye Chicken Os through Design Bridge to bring it in line with the recently redesigned Alphabites, Waffles and Fritters packs. ...
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Hotline: Unilever appoints Nitro
24 Aug 2007
Unilever has appointed Nitro to launch its Frusi range of frozen yoghurts across Europe, following
Unilever names roster agencies
28 Jul 2006 | by Claire Billings
Unilever has completed a shake-up of its direct and digital arrangements in the UK ... . The review has reduced the number of agencies Unilever works with for UK projects from more than 20. Agencies that have worked for Unilever in the past, but have not made it on to the UK direct marketing ...
Mykindaplace signs up Unilever
06 Apr 2001 | by MediaWeek
Teenage girl's website Mykindaplace.com has announced an 18 month commercial deal with Unilever. The site, backed by BSkyB and Freeserve, boasts over 600,000 unique users. As part of the first six months ... its new product range. The Unilever deal is the latest in a string of commercial sponsors lined ...
Unilever finalises global roster
04 Aug 2006 | by Claire Billings
Unilever has completed its search for a roster of global digital agencies and has appointed four ... for each brief. The review was conducted by Unilever's digital director, Caroline Slootweg. She leads a ... of the chosen agencies has worked on Unilever brands before. Tribal DDB has created work for Marmite, OgilvyOne ...
Unilever leads freezer fightback
28 Apr 2004
in supermarket frozen-food aisles. But with the sector's sales in decline, Unilever has hit on a strategy to make ... , the FMCG giant will begin rolling out Unilever-branded zones within frozen-food departments. These areas will be designed to resemble the delicatessen, fishmonger and butcher counters in supermarkets. Unilever hopes ...
Unilever Cosmetics reshuffles PR
17 Aug 2001
Unilever Cosmetics International (UK) has reshuffled its PR office as it brings its range ... as Calvin Klein Cosmetics - changed its name in January to Unilever Cosmetics International ... for the company, with the aim of increasing brand awareness of Unilever's designer perfumes and promoting new ...
Lifeline: Unilever's media business
19 Jan 2012 | by Staff
April 1998 : For much of the last century, Unilever's media account was serviced in-house, then by Initiative. But by the time Alan Rutherford had been named Unilever's worldwide media head, in 1998, it had a ... networks on "high alert" globally in an exercise initiated by her boss, Unilever's then chief marketing ...
Unilever realigns ice-cream tasks
04 Feb 2000 | by FRANCESCA NEWLAND
Unilever has rejigged the worldwide creative agency arrangements for three of its leading ice...Unilever has rejigged the worldwide creative agency arrangements for three of its leading ice-cream brands as it continues to overhaul its brand portfolio. The Unilever subsidiary, Birds Eye Wall ... that Unilever was centralising its tub ice-cream brands into McCann and its lolly brands into Lowe Lintas ...
Unilever in global detergents pitch
23 Feb 2005
Unilever has called a winner-takes-all global pitch for its £140m premium flagship laundry...The pitch, overseen by the Haystack Group, includes Persil, which is handled by WPP's JWT, and Omo, Skip and Ala in overseas markets. Unilever claims it can save money by pooling the advertising ... lost Unilever's £53m European Flora account. Unilever has denied that the alignment heralds ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
