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Unilever chief marketing officer Keith Weed is to outline his vision for brand evolution...and brand experience. Investing in talent development and capabilities At Unilever, we've developed ...
and Unilever, it came in the 60s, when the comfortable familiarity of the relationship would have been thrown...adventurous? Was Unilever's head turned by the young, sexy hotshops, whose work had a twinkle in its eye ... ". Oxo most satisfyingly exemplifies the classical JWT-Unilever approach. Over the years, it has looked ...
Unilever is to become the latest blue-chip company to sign up to the Big Society Network (BSN...to encourage practical plans to get members of the public and brands involved in BSN projects. Unilever ... of Unilever's involvement is not yet clear, but the BSN is keen to secure backing from a range of the UK's biggest brands. A spokeswoman for Unilever confirmed that it had held discussions with the organ ...
LONDON - Unilever, which owns Pot Noodle, Marmite and Hellmann's, is lowering its expenditure...Unilever's packaging and identify where cost savings could be made across its food range. The system has already been used to reduce printed packaging costs for Unilever's spreads and cooking products. It claims ... best practice manager at Unilever, said: 'We are constantly striving to reduce complexity from ...
Unilever has given a huge boost to the confidence of the online marketing sector by signing deals...Unilever has given a huge boost to the confidence of the online marketing sector by signing deals with Internet specialist America Online (AOL) and Microsoft to develop global web campaigns ... and cosmetics - on the internet. The new initiative is led by Unilever s Foods and Home s online ...
A spoof viral ad, which combines ad campaigns for Unilever's Lynx and Dove brands, criticises...as Axe. The piece ends with the line 'Talk to your daughter, before Unilever does', a play ...
Unilever has realigned its European and Asian laundry cleaning roster, dropping Ogilvy & Mather...Unilever has realigned its European and Asian laundry cleaning roster, dropping Ogilvy derive ... . The move is the responsibility of Theo Rodrigues, Unilever s senior vice-president for laundry ... , Omo, Drive and Skip. Lionel Godfrey, O s worldwide client services director on Unilever, said ...
Unilever has denied speculation that last week s restructure of its business units into two global...Unilever has denied speculation that last week s restructure of its business units into two ... at Lehman Brothers, says: Unilever is driven by restructuring. The key problem is whether they are capable of executing it. Lehman says the company s targets for 2004 are tough and Unilever needs ...
LONDON - Kylie Minogue has helped boost Unilever's bottom line today following a public endorsement...." Peter Reynolds, marketing manager for Pond's at Unilever, said: "That type of endorsement is one ...
LONDON - Unilever has announced strong second-quarter and half-year results, driven by acquisitions
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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