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Ogrizek departs Unilever for UBS Warburg

Investment bank UBS Warburg has appointed Michel Ogrizek from Unilever as its first global head...Investment bank UBS Warburg has appointed Michel Ogrizek from Unilever as its first global head of communications and marketing. Ogrizek joins Warburg in September from his current post as Unilever ... , with Warburg contributing pounds 530 million. Ogrizek joined Unilever as head of corporate relations ...

Ailing Unilever pledges boost to adspend

Unilever is expected to announce a marked increase in its marketing spend after unveiling a poor...of Unilever, admitted that they were disappointed with the results: "We are dissatisfied with our performance ... for a number of our leading brands." Unilever has suffered a loss of market share across brands including its Slim Fast weight-loss products and the Birds Eye frozen foods range. Last month, Unilever ...

Unilever recruits corporate and UK comms heads

LONDON - Unilever has beefed up its in-house PR team, recruiting corporate social responsibility...Patrick Kerr joined the FMCG giant this week as head of UK comms, overseeing all Unilever comms ... . Work already carried out this year by Unilever in the public affairs arena includes a recent submission ... Greenhalgh spoke on the same issue at a recent Institute of Directors event. Prior to joining Unilever Kerr ...

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Unilever has received the most nominations in the shortlist for this year s Marketing Society ... s Heineken UK Heinz Balsamic Vinegar Tomato Ketchup Clear Heinz Hellmann s Mayonnaise (Unilever ... Airways BBH Flora Cusine Unilever Foster s Heineken UK Museum of London Coley Porter Bell ...

The Week: Brand news - Unilever offloads Bertolli

Unilever has sold Bertolli olive oils and vinegars to Grupo SOS, Spain's second largest food...Unilever will retain ownership of Bertolli margarine, pasta sauce and frozen meals, while Grupo SOS will take the worldwide licence for oils and vinegars branded with the Bertolli, Italian Maya, Dante and San Giorgio names. ...

MARKETING MIX: Unilever goes bananas for recruits

industries for the brightest and best in the graduate pack. Now, however, FMCG giant Unilever has added...industries for the brightest and best in the graduate pack. Now, however, FMCG giant Unilever has added flavour to the milk round with a shipment of bananas. Unilever s direct marketing agency, Barraclough ... -grabbing tactic, which involved posting bananas, attached to invitations to the Unilever presentation ...

Birds Eye's Lo leaves after Unilever sell-off

Helen Lo, comms chief at Unilever's Ice Cream and Frozen Foods division, has resigned following..., 29 Oct 2004), reporting to Unilever UK chairman Gavin Neath. Unilever is undergoing a comms ... that are perceived to be healthier. The Permira deal sees all of Unilever's frozen food operations move ... -ordinate the pitch that led to Blue Rubicon taking sole control of the Unilever UK corporate account last year ...

Coutts brings in brand chief with Unilever heritage

Coutts Group, the private bank famed for its aristocratic clientele, has appointed former Unilever...Coutts Group, the private bank famed for its aristocratic clientele, has appointed former Unilever marketer Stewart Macintosh to help modernise its image. Macintosh takes the newly ... consultancy The Added Value Company. Before that, at Unilever, Macintosh marketed Flora margarine, I ...

Between the lines: A balancing act for Unilever

Unilever's share price has been sliding, hovering around 445p as Campaign went to press, since...Now Unilever is expected to confirm an increase in its adspend (page 6) and a greater focus ... announcement of Unilever's decision on its pan-European media review - MindShare, Carat and Initiative have pitched. Unilever will require a nifty bit of PR footwork to position these two strategies side by side ...

Opinion: Perspective - Unilever's Path to Growth has stunted its marketing

It is more than a coincidence that as Unilever has seen its margins slide and profits weaken...chief of a Unilever agency network commented, the home-to-roost result of squeezing international agency ... to Unilever's financial woes than cutting marketing corners. Blame the unspectacular summer for poor soft ... , on Unilever's Path to Growth strategy. Path to Growth was designed to focus on core brands that would form ...

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