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Unilever chief marketing officer Keith Weed is to outline his vision for brand evolution...and brand experience. Investing in talent development and capabilities At Unilever, we've developed ...
Unilever is expanding its household cleaning portfolio with a heavy-duty surface spray called...'s introduction of Unilever's premium bleach variant, Domestos 5X, backed by a £3m TV and poster drive. Despite trademarking the brand name and holding talks with buyers about the product, Unilever has denied it is launching a spray with the Grotbuster name. Unilever's household cleaning portfolio includes Cif ...
Unilever is reformulating its Comfort fabric conditioner range to arrest a decline in sales....and Londis stores. The reformulation is the latest phase of an attempt by Unilever to reinvigorate ...
Unilever has appointed Laura Klauberg as its vice-president of global media, replacing Alan
Unilever has completed a shake-up of its direct and digital arrangements in the UK ... . The review has reduced the number of agencies Unilever works with for UK projects from more than 20. Agencies that have worked for Unilever in the past, but have not made it on to the UK direct marketing ...
Unilever chief marketer Keith Weed plans to drive sustainability through the value chain. Gemma...Last week, Unilever launched its 'Sustainable Living Plan'. The document details the FMCG giant ... and communication officer, about its impact on Unilever's future marketing plans and its wider implications. - How does Unilever define sustainability? We take the broader meaning of sustainability. Improving ...
Unilever is promoting its Persil brand with an advertiser-funded programming initiative...The campaign marks the first time Unilever has embarked on a significant branded-content push in the UK. The activity, co-created by JWT, Michaelides & Bednash and Antidote, is the latest wave ... with children aged between six and 11, following research commissioned by Unilever, which found that parents ...
Unilever has revised its global digital roster less than four months after finalising a line...that AKQA has been added to the roster after working with Unilever on a project basis in the UK. In a related move, Unilever is understood to have handed Agency Republic a global digital brief to promote ... -European awareness-building drive for soya-based fruit drink Adez. AKQA, Agency Republic and Unilever were ...
Unilever is testing a new marketing approach and is assigning six of its marketers to integrate...to digital media. The initiative will be overseen by Unilever's global media director, Alan Rutherford, who ... . The move comes as Unilever continues to shift more of its marketing budget out of traditional advertising ... budget was now spent on TV, down from about 85 per cent in 2000. As part of the new approach, Unilever ...
FMCG veteran Nick van Holstein is leaving Unilever to join Swedish personal care specialist Svenska...Unilever comes just months after it bought Sara Lee's personal care business for 1.275bn. Van Holstein was with Sara Lee for around four years before it was acquired by Unilever. He headed up its UK business. He ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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