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and Unilever, it came in the 60s, when the comfortable familiarity of the relationship would have been thrown...adventurous? Was Unilever's head turned by the young, sexy hotshops, whose work had a twinkle in its eye ... ". Oxo most satisfyingly exemplifies the classical JWT-Unilever approach. Over the years, it has looked ...
Unilever has abolished its two-year-old Chrysalis unit, home to the Marmite and Pot Noodle brands....Chrysalis was established in 2008 to provide specialist support to Unilever s "local jewel" brands from the UK, Germany and France. The unit was run from Rotterdam. Analysts believed it heralded a future sale of the 14 brands in the unit. Unilever has decided to transfer control of the brands ...
Unilever will promote only its 'healthier' food and drink products to children between the ages...any advertising to kids. However, Unilever will promote only products that have a positive profile according to its 'Choices' on-pack nutritional data scheme. The initiative is an extension of Unilever ... restrictions on advertising foods that are high in fat, salt or sugar to children. In addition, Unilever has ...
LONDON - Unilever, which owns Pot Noodle, Marmite and Hellmann's, is lowering its expenditure...Unilever's packaging and identify where cost savings could be made across its food range. The system has already been used to reduce printed packaging costs for Unilever's spreads and cooking products. It claims ... best practice manager at Unilever, said: 'We are constantly striving to reduce complexity from ...
LONDON - Unilever is launching a premium Magnum which comes in an individual box in a bid...Magnum Temptation will be backed by TV advertising and is due to hit shelves this month. As well as a significant marketing package for the luxurious launch, Unilever will continue to invest behind ... Ford, senior Magnum brand manager at Unilever UK said: "In these economically gloomy times, we can ...
Unilever has shortlisted Bartle Bogle Hegarty, Ogilvy Mather and the incumbent, Lowe, to pitch
Unilever has given a huge boost to the confidence of the online marketing sector by signing deals...Unilever has given a huge boost to the confidence of the online marketing sector by signing deals with Internet specialist America Online (AOL) and Microsoft to develop global web campaigns ... and cosmetics - on the internet. The new initiative is led by Unilever s Foods and Home s online ...
Unilever has denied speculation that last week s restructure of its business units into two global...Unilever has denied speculation that last week s restructure of its business units into two ... at Lehman Brothers, says: Unilever is driven by restructuring. The key problem is whether they are capable of executing it. Lehman says the company s targets for 2004 are tough and Unilever needs ...
LONDON - Unilever has announced strong second-quarter and half-year results, driven by acquisitions
Unilever has appointed Laura Klauberg as its vice-president of global media, replacing Alan
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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