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Unilever chief marketing officer Keith Weed is to outline his vision for brand evolution...and brand experience. Investing in talent development and capabilities At Unilever, we've developed ...
with Unilever, building on a pan-European deal signed by the companies in 2002....Unilever will now make use of JCDecaux s range of formats in the 41 countries where both companies have a presence to promote its entire portfolio of brands. Poster specialist Kinetic advised Unilever ... work would now be done with Unilever and its media agencies to get full value from the partnership. ...
brand in a response to fears that the Unilever subsidiary's results have been suffering through lack.... Its appearance follows last month's publication of Unilever's end-of-year results at which Niall ... bleach relevant to consumers," Chris Pote, Unilever's household category director, said, adding ...
April 1998 : For much of the last century, Unilever's media account was serviced in-house, then by Initiative. But by the time Alan Rutherford had been named Unilever's worldwide media head, in 1998, it had a ... networks on "high alert" globally in an exercise initiated by her boss, Unilever's then chief marketing ...
LONDON - Outdoor agency Kinetic has retained the Unilever European out-of-home brief....process was conducted for the business, but the agency presented a new proposal to Unilever for the coming year. Kinetic will continue to handle the Unilever account across its European offices, working ... manager at Unilever UK and Ireland, said the company was impressed with Kinetic s service. Separately ...
LONDON - Unilever is reviewing its global media planning and buying account, estimated to be worth...The WPP-owned Mindshare handles the Unilever account in the UK, the US and most European markets. The UK account is worth 148 million. Omnicom and Interpublic handle the account in other key markets ... and China. Mindshare won Unilever s 680 million European media account in 2004, beating Initiative ...
Unilever is promoting its Persil brand with an advertiser-funded programming initiative...The campaign marks the first time Unilever has embarked on a significant branded-content push in the UK. The activity, co-created by JWT, Michaelides & Bednash and Antidote, is the latest wave ... with children aged between six and 11, following research commissioned by Unilever, which found that parents ...
on its recently won Unilever account....If the impasse is not resolved, then Unilever ads could disappear from television schedules ... the ITV deal and deliver the savings promised to Unilever, MindShare is increasing the pressure on the other commercial broadcasters ahead of the start of Unilever's new trading season at the beginning ...
Unilever has awarded its £40m outdoor planning and buying account to Kinetic, ending a longstanding...on whether to award the business to Kinetic or remain with Concord. The loss of Unilever is a massive blow ...
Unilever is testing a new marketing approach and is assigning six of its marketers to integrate...to digital media. The initiative will be overseen by Unilever's global media director, Alan Rutherford, who ... . The move comes as Unilever continues to shift more of its marketing budget out of traditional advertising ... budget was now spent on TV, down from about 85 per cent in 2000. As part of the new approach, Unilever ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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