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Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'

Unilever chief marketing officer Keith Weed is to outline his vision for brand evolution...and brand experience. Investing in talent development and capabilities At Unilever, we've developed ...

Lifeline: Unilever's media business

April 1998 : For much of the last century, Unilever's media account was serviced in-house, then by Initiative. But by the time Alan Rutherford had been named Unilever's worldwide media head, in 1998, it had a ... networks on "high alert" globally in an exercise initiated by her boss, Unilever's then chief marketing ...

Unilever launches global charity foundation

Unilever has teamed up with Oxfam, PSI, Save the Children, Unicef and the World Food Programme (WFP...The foundation was launched today (27 January) at the World Economic forum in Davos, as Unilever ... demanding of the environmental footprint of the products they buy. The Unilever Foundation has grand aims ... , basic nutrition, and enhanced self esteem. Creating the foundation is part of Unilever's long ...

Unilever appoints R/GA to global deodorant brief

Unilever has appointed R/GA as its global digital agency of record for Unilever's Rexona deodorant...on the Unilever global digital roster, and will also work with the Impulse brand. Previously, Unilever produced ... , San Francisco, London, Singapore and S o Paulo offices. Iris London's relationship with Unilever ... as well as other Unilever brands including Magnum, PG Tips, Marmite and the Unilever brand itself ...

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Unilever has received the most nominations in the shortlist for this year s Marketing Society ... s Heineken UK Heinz Balsamic Vinegar Tomato Ketchup Clear Heinz Hellmann s Mayonnaise (Unilever ... Airways BBH Flora Cusine Unilever Foster s Heineken UK Museum of London Coley Porter Bell ...

Unilever campaign celebrates feet, the 'unsung heroes'

Unilever has rolled out an ad for its new foot deodorant, Rexona Efficient (known as Sure in the UK...for Unilever s Axe/Lynx brand earlier this year and the shop responsible for the Lynx Effect work ... in the UK later. A spokeswoman for Unilever had not confirmed when the product will launch in the UK ...

Unilever's Keith Weed: 'Marketing's at a crossroads'

marketing officer of Unilever....-termism." Since the start of Unilever s 2011 financial year, the global conglomerate retreated from publishing its full financial results every quarter in favour of every other quarter. Unilever positioned the shift ... and at the same time not drain our planet?" Weed's comments follow January s launch of The Unilever Foundation, a ...

Unilever sponsors Vevo summer festival programme

Unilever has struck a deal with Vevo, the online music video service, which makes Lynx the first

Unilever adopts new global digital strategy for Sure

Unilever is to align its worldwide digital activity for Sure deodorant, as it looks to put online...model of consumer engagement for the brand. Unilever currently produces digital activity for Sure on a ... Freddie Flintoff and his charity, the AF Foundation. Meanwhile, Unilever has reshuffled senior staff ... , executive vice-president for Unilever s refreshments division. Stuart Edmonds, category vice ...

Unilever to mark sustainability efforts through corporate campaign

Unilever has confirmed it will launch a corporate brand campaign to showcase its sustainability...The campaign which forms part of Unilever's Sustainable Living Plan, will aim to encourage more ... of its brands. The move marks a major push by Unilever to drive awareness of its corporate brand. Its ... difference" , and to result in consumers having a better understanding of the diversity of Unilever's product ...

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