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180 Amsterdam has created a global campaign for DHL featuring the Manchester United manager, Sir...The activity builds on the brand s partnerships with United and Formula One. A 60-second TV ad shows Ferguson at Old Trafford acknowledging an DHL Express courier as he starts his day. The spot is supported by press, outdoor and digital activity, including behind-the-scenes footage of United players ...
The agency provided each delegate with a game called A United Approach to Child Protection, which was also the title of this year s conference. A short clip from the game opened the conference and delegates were then given the opportunity to play it for themselves over the next two days. ...
The ads, by McCann London, use the tagline "London 2012 is coming your way" and feature images from across the UK. They are united by the "pink ribbon" motif, which appears to advance through the landscape. The campaign encourages people to plan events at www.london2012.com/festival. It was written ...
on TV during the Champions League Quarter-Final between Manchester United and Chelsea on April 12. A ...
Lean Mean Fighting Machine has launched the first ever iPhone App for Emirates with a new digital
, including Chelsea, Manchester United and Newcastle. The message is that they will return the mascots once ...
PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.
the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ...
The Ideas People network is run by a business unit the magazine publisher launched two years ago in the US, called Ideas People Media. The Economist is now strengthening its UK sales operation from one part-time rep to two full-timers at the end of the month, as the publisher seeks to diverse its ...
Atlantic, we have set up Mobile Accelerator, a small, close unit that is purely focused on being agile, creative and multidisciplinary. The unit is responsible for building small, innovative mobile projects ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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