Huggies 'little bundle of laughs' by JWT Entertainment
27 Aug 2010
JWT Entertainment, the content production unit set up by JWT London earlier this year, has created
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L'Oréal Paris 'Casting Crème Gloss' by McCann London
01 Mar 2012
The competition to find a redhead, a blonde and a brunette was launched on 31 October with press ads and a TV spot featuring Cheryl Cole in which fans were encouraged to "cast yourself" by visiting the L Or al Paris Facebook page. An app created by McCann London's creative technology unit allowed ...
Optalgin 'injury time sponsorship' by Shalmor Avnon Amichay/Y&R Interactive
28 May 2009
Each time a player from Barcelona or Manchester United hit the ground after a foul, a slide appeared at the bottom of the TV screen stating: "Optalgin. Strong for strong pain." ...
Reckitt Benckiser hits carbon footprint target eight years early
31 May 2012 | by Loulla-Mae Eleftheriou-Smith
the company s use of fresh water by 16% per unit of production since 2000. RB has planted 5.4 million trees ...
United Biscuits splits business into two
23 Mar 2012 | by John Reynolds
United Biscuits (UB) has confirmed that it's splitting its UK business into two, dividing it into a...spokesperson for the company said: "Like most businesses, United Biscuits (UB) continually reviews its ... Business Units. "When the division is complete, it will provide improved service and innovation ...
P&G Marc Pritchard: The full WACL speech
22 Mar 2012 | by Rachel Barnes
to launch the biggest campaign in a company s history! We knew we needed a big idea that united ... an idea that united P G s purpose of touching and improving lives with the Olympic movement s purpose ...
Marketing Guru on... shaking up an underperforming team
21 Mar 2012 | by Mhairi McEwan
and help drive business growth. Start with the chief executive and business unit heads. What do ...
Helen Edwards: How job losses can boost creativity
07 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
an active part in her country's Arab Spring revolution - yet had to file to corporate HQ thousands of miles ...
Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines
29 Feb 2012 | by Sarah Shearman
Dove, Burberry and Manchester United Football Club are among the first UK brands to launch...the YouTube livestreams from its shows from 2006. Likewise, Manchester United's page enables fans ...
Marketing Guru on... avoiding chaos in the search for international growth
24 Feb 2012 | by Mhairi McEwan
to deliver the vision. Practical issues such as which business units have best practice to share or need a ... of the business-unit heads as well as representatives from HR and learning and development. When the right people ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
