Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
, is to create incubators - small units within a company that are truly empowered. You then use this as a ...
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L'Oréal Paris 'Casting Crème Gloss' by McCann London
01 Mar 2012
The competition to find a redhead, a blonde and a brunette was launched on 31 October with press ads and a TV spot featuring Cheryl Cole in which fans were encouraged to "cast yourself" by visiting the L Or al Paris Facebook page. An app created by McCann London's creative technology unit allowed ...
Trinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...
Tech: Nike rediscovers its leadership position with FuelBands
23 Mar 2012 | by John V Willshere
variant many people will ever see. Why? Because it's not just a matter of units sold; once again, Nike has ...
Tapping into the potential of GenerationYNot
09 Mar 2012 | by Nicola Clark
in their households and 90% earn more than 40,000 a year. As businesswoman and West Ham United vice-chairman Karren ...
Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines
29 Feb 2012 | by Sarah Shearman
Dove, Burberry and Manchester United Football Club are among the first UK brands to launch...the YouTube livestreams from its shows from 2006. Likewise, Manchester United's page enables fans ...
Admiral Sportswear calls in Radiator PR to promote high-end fashion line
26 Jan 2012 | by Elizabeth Pears
Admiral Sportswear, which once created strips for Manchester United and Tottenham Hotspur, is working with the lifestyle agency for a consumer-driven campaign as part of its plan to breathe new life into its clothing. Radiator has been briefed to handle celebrity endorsements and brand experiences ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
increasingly important. The i-Everything generation From news reports about the Arab Spring to concerts ...
The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
seen the terrible Casillero del Diablo commercial featuring some Manchester United players, but even ...
Sector Insight: Sports clothing and footwear
01 Dec 2011 | by Jane Bainbridge
news broke earlier this month that St James' Park, home to Newcastle United FC, was to be renamed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
