British Rail 'relax' by Saatchi & Saatchi
29 Mar 1988 | by John Tylee
It all came together perfectly in this commercial which united the seemingly dissonant elements. A chess-playing Hassidic Jew a familiar touch from the eccentric but indulged director Tony Kaye blended with a soundtrack of redneck blues, discovered by the then Saatchi Saatchi senior creative Tim ...



